I’ve never been one to shy away from an opportunity to entertain someone. I love making others laugh and distracting them from the weight of their troubles even if only for a little while. (Just check out this video I convinced my husband to help me with at the start of the pandemic.) I also […]
What are Instagram Reels and Are They Reel-y Worth It? Read More »
You must be exhausted because you’ve been running through my mind all day. Got your attention didn’t we? Is this SizzleForce blog trying to ask you on a date? No. But we are talking about cliche openers, bad one-liners, and terrible marketing pick-up lines, so to speak. But don’t worry if you’ve used them before
What do you know about your brand perception? I know, I know. It’s a bit of a personal question and kind of scary, right? But I’m asking because the more you know about what people think of your small business–or what they perceive to know about it–the better you can serve your ideal clients and
Last week, we dropped off my oldest son at college and I couldn’t help but think about digital marketing funnels. Well, I couldn’t help but think of digital marketing funnels after the Niagara Falls-level tears finally stopped. You see, the whole college selection process has a lot in common with what we do here at
If you are wondering how to increase sales on Etsy, you aren’t alone. With over 1.9 million sellers on Etsy’s platform, there’s a lot of competition out there! But you CAN stand out. The 9 strategies below will help you boost sales. None of them are rocket science. Some of them work instantly; others take
Top-Sellers Know How To Increase Sales On Etsy. With These 9 Tips, You Will Too. Read More »
If you want to know the future of marketing your small business in 2022, you need to know what the world’s smartest marketers are sharing this week in San Diego at the 2021 Traffic & Conversion Summit. It is known as the largest digital marketing and networking event in North America. The digital marketing strategies
2021 Traffic and Conversion Summit Notes: The Future of Marketing Your Small Business Read More »
I was recently lunching with a friend when she tried to explain to me her obsession with Aldi. I have never been to Aldi, and I was fascinated by her explanation. “The food doesn’t come in fancy packages or anything. It kinda feels like a warehouse. But they had this comfy pillow I wanted, but
Steal 3 Marketing Secrets From These Fortune 500 Company Brand Promise Examples Read More »
Thanks for your submission. We will contact you soon. You’ve probably seen THAT thank you page message a time or two before. And worse, it was probably laid out on a landing page that exhibited terrible website design. Did it make you feel like you had just made a huge mistake by filling out that
3 Things Every Thank You Page MUST Have Read More »
It seems like everywhere I turn these days, I’m faced with the age-old question of content marketing: on which social network should you share content most frequently? It’s no surprise, really. Social media networks change algorithms and share settings all of the time, so what might have been a killer way to share content last
You only have one chance at making a first impression. And when it comes to your home page, you better make sure that first impression is a good one; otherwise, you not only risk leaving money on the table, you risk coming across as that dreaded “U” word. Unprofessional. The bad news? You have 50
Avoid These Bad Website Design Mistakes At All Costs Read More »
Sizzlin’ Fun Fact
Leanne is an actress as well as a writer, and one of her most cherished performances was getting an opportunity to play Captain Hook in a production of Peter Pan. Thanks to her theatrical training, she also does accents and can cry on cue (but would prefer not to, thanks). She’s also a D&D nerd to her core.
Bio
Let’s get this out of the way; Leanne is not a fan of writing about herself. She much prefers writing about others! With a background in theater and dialogue writing, Leanne has a special talent for capturing an audience’s attention while being hyper-aware of a brand’s voice. Good copy is, to her, a complex potion made of dialogue, poetry, visual art, psychology, and computer science. Luckily, these are some of her favorite subjects!
In addition to her love of storytelling, Leanne adores problem-solving. It is that problem-solving drive that makes her copy functional as well as entertaining. Whether it’s writing copy for your website, social media pages, a blog post, an email campaign, or a neat little lead magnet, Leanne excels at creating valuable content that draws eyeballs.
“Every brand is a character with a unique personality: my job is to capture that personality, communicate its message and make people want more! Knowing that something I’ve written is helping a client while providing value to the readers is definitely the most satisfying part of my day!”
Specialties
Achievements & Awards