You only have one chance at making a first impression. And when it comes to your home page, you better make sure that first impression is a good one; otherwise, you not only risk leaving money on the table, you risk coming across as that dreaded “U” word.  Unprofessional.  The bad news? You have 50

When someone recently asked about analytics in our free Small Business Marketing Challenge Facebook group, I knew I needed to deep dive into the Google Search Console vs Google Analytics debate.  One common misconception about writers (both content and copy) is that we don’t mess with numbers. That couldn’t be farther from the truth. In

Last week, my teenage daughter asked me why people sometimes use stuffy, overcomplicated words to describe ordinary and approachable objects. She asked why we use the term “charcuterie board” when really they’re just fancy Lunchables. She’s not wrong. Anyway, her question inspired me to think about ways this happens in business, but more specifically, in

Influencer marketing is one of the oldest tricks in the advertising playbook despite what Instagram may tell you. Sure, Instagram influencers are shiny and new with their droves of followers, but really the first person to use influence to promote his wares was Josiah Wedgwood. A talented potter, he leveraged his status as an approved

How to Use Buy Now Buttons to Increase Your Bottom Line Last week, I experienced something I never anticipated ever happening in my lifetime (at least until I have grandkids, which is decades away). I found myself drooling over a Lego set. And it wasn’t just any Lego set either. It was a beautiful, 756-piece

Want to write a product description that sells more for you (with the least amount of effort)? Learn from these product description examples. You pop up a picture of your product, describe what it is and what it does. Bada-bing, bada-boom. Product descriptions are easy, right?  Wrong.  Product descriptions are the final frontier. The place

Don’t Let ‘Em Slip Away.  Sometimes being a small business owner or frazzled member of a marketing team can feel like that old pop culture trope. You know the one. The girl sitting in the field picking petals off a daisy… They love me? They love me not?  In the business of sales and marketing,

So you built a beautiful website, chock full of your favorite products and gloriously written copy.  Only, you are hearing crickets.  There is nothing so frustrating as putting a ton of time and effort into building a website, only to discover that it isn’t working. People either aren’t visiting your website in the first place

The Clubhouse phenomenon quickly swept across social media in the early months of the coronavirus pandemic mainly because of its unique drop-in audio format and because you could only get on the platform if you had an invitation. With every social scene shutting down for months due to pandemic precautions and gathering mandates, Clubhouse became