How To Respond To Yelp Reviews

HOW TO RESPOND TO YELP REVIEWS

Yelp scares a lot of the business owners I consult. They know it’s a big player. They know masses of people consult Yelp before making their buying decisions. And yet, most of the small business owners I consult with have no idea how to use Yelp effectively. And often, they don’t take time to learn until they get their first …

How To Build Relationships On Facebook

How To Build Relationships On Facebook

If you want to build your business, there’s really only one thing you need to focus on: building relationships. The word relationship is defined as “an emotional connection between people.” Now, I know we’re talking about business in this article, so some of you may be thinking “this is about a business transaction, not about personal issues. Why are you …

How To Do a SWOT Analysis

How To Do A SWOT Analysis

One of the most important marketing exercises a small business owner can complete is called a SWOT Analysis. This strategic exercise helps you identify new marketing opportunities and get ahead of your competition by meeting consumer needs that your competition is not filling. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. I recommend that all of my clients complete this …