Stephanie Nivinskus

Congratulations! You’ve just spent a boatload of time (possibly a boatload of money) building your website! You’ve developed a social media plan that includes external links to your new site, and you’ve created an email campaign for a new lead magnet sitting pretty at the top of your new page! And you’ve written some incredible

If you’ve been following our adventure into AI content creation, you’ll recall our recent rave about why business owners should invest in ChatGPT Plus. One of the reasons we mentioned being so obsessed was our favorite ChatGPT Plus feature: plugins. And for good reason! There is a plugin for everything! From content extraction to video

Ah, branding. There’s nothing quite so exciting and delightful as discovering your brand! Well, for some. For others, it’s a daunting and impossible task.  QUICKLY – Come up with three different words that describe you, your company, your employees, your products and services, and your company’s beliefs! No, you don’t get more than three words.

There’s no escaping the impact of Artificial Intelligence on content creation, and with a myriad of AI Marketing Tools available, it’s easy to see why. Yet, we constantly return to ChatGPT. And there’s a good reason for that.  Everything is a subscription service these days. You can get subscriptions for your groceries, your coffee, wine,

What is Lifestyle Marketing? Lifestyle brands are easy to identify but can feel difficult to define if you don’t know the criteria. A quick Google search tells you that lifestyle brands invoke and appeal to a culture or “lifestyle,” but what does that actually mean, and how is it different from other forms of branding

We LOVE our little animal friends! We appreciate everything from the fluffy and feathered to the slithery and scaly. Our pets are a crucial part of our business; if it weren’t for our favorite fluffy coworkers, we wouldn’t be where we are today! This love for our silly animal friends is one of the many

At the beginning of each year, Pantone proclaims the color of the year – from Very Peri to Ultimate Gray to Living Coral–the moment is a celebration of hues, down to the nitty-gritty HEX codes.  But it was the aftermath that was perhaps most telling. This year, many companies and influencers jumped on the Viva

If your audience consists of business owners, they’re not just savvy customers: as people with their own projects to market, they can be downright skeptical.  B2B email marketing can be tricky. Along with the more common mistakes you can make in B2C email marketing, now you have an additional layer of challenges associated with trying