SizzleForce Team, Author at SizzleForce, Inc.

SizzleForce Team

“I hope this email finds you well” and 6 other terrible opening lines (and what to do instead).

You must be exhausted because you’ve been running through my mind all day. Got your attention didn’t we? Is this SizzleForce blog trying to ask you on a date?  No.  But we are talking about cliche openers, bad one-liners, and terrible marketing pick-up lines, so to speak. But don’t worry if you’ve used them before …

“I hope this email finds you well” and 6 other terrible opening lines (and what to do instead). Read More »

As A Small Business, Your Brand Perception Can Make or Break You. Learn How to Measure and Refine It in 5 Simple Steps.

What do you know about your brand perception? I know, I know. It’s a bit of a personal question and kind of scary, right? But I’m asking because the more you know about what people think of your small business–or what they perceive to know about it–the better you can serve your ideal clients and …

As A Small Business, Your Brand Perception Can Make or Break You. Learn How to Measure and Refine It in 5 Simple Steps. Read More »

The Digital Marketing Funnel and Your Small Business: How to Reimagine Your Buyer’s Journey to Benefit Everyone Involved

Last week, we dropped off my oldest son at college and I couldn’t help but think about digital marketing funnels. Well, I couldn’t help but think of digital marketing funnels after the Niagara Falls-level tears finally stopped.  You see, the whole college selection process has a lot in common with what we do here at …

The Digital Marketing Funnel and Your Small Business: How to Reimagine Your Buyer’s Journey to Benefit Everyone Involved Read More »

Top-Sellers Know How To Increase Sales On Etsy. With These 9 Tips, You Will Too.

If you are wondering how to increase sales on Etsy, you aren’t alone. With over 1.9 million sellers on Etsy’s platform, there’s a lot of competition out there! But you CAN stand out. The 9 strategies below will help you boost sales. None of them are rocket science. Some of them work instantly; others take …

Top-Sellers Know How To Increase Sales On Etsy. With These 9 Tips, You Will Too. Read More »

Steal 3 Marketing Secrets From These Fortune 500 Company Brand Promise Examples

I was recently lunching with a friend when she tried to explain to me her obsession with Aldi. I have never been to Aldi, and I was fascinated by her explanation.  “The food doesn’t come in fancy packages or anything. It kinda feels like a warehouse. But they had this comfy pillow I wanted, but …

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Your Questions Answered: On Which Social Network Should You Share Content Most Frequently?

It seems like everywhere I turn these days, I’m faced with the age-old question of content marketing: on which social network should you share content most frequently? It’s no surprise, really. Social media networks change algorithms and share settings all of the time, so what might have been a killer way to share content last …

Your Questions Answered: On Which Social Network Should You Share Content Most Frequently? Read More »

The Great Google Debate: Google Search Console vs Google Analytics (and Which One Works Harder for Your Small Business)

When someone recently asked about analytics in our free Small Business Marketing Challenge Facebook group, I knew I needed to deep dive into the Google Search Console vs Google Analytics debate.  One common misconception about writers (both content and copy) is that we don’t mess with numbers. That couldn’t be farther from the truth. In …

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