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How to Discover Your Brand: A SizzleForce Strategy Guide

Ah, branding. There’s nothing quite so exciting and delightful as discovering your brand! Well, for some. For others, it’s a daunting and impossible task.  QUICKLY – Come up with three different words that describe you, your company, your employees, your products and services, and your company’s beliefs! No, you don’t get more than three words. …

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What is Lifestyle Marketing and Is It Right For Your Business?

What is Lifestyle Marketing? Lifestyle brands are easy to identify but can feel difficult to define if you don’t know the criteria. A quick Google search tells you that lifestyle brands invoke and appeal to a culture or “lifestyle,” but what does that actually mean, and how is it different from other forms of branding …

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Common B2B Email Marketing Mistakes Everyone Makes (And How to Avoid Them)

If your audience consists of business owners, they’re not just savvy customers: as people with their own projects to market, they can be downright skeptical.  B2B email marketing can be tricky. Along with the more common mistakes you can make in B2C email marketing, now you have an additional layer of challenges associated with trying …

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How to Measure ROI of SEO: Math Made Easy and the Secret to Our Sizzlin’ Success

A few of our content marketing team members are not exactly what you’d call number-crunching wizards. Calculations? Equations? Numbers? Icky. Shiny pictures and words? Much more fun.  But at the same time, marketing is math. We need to know our numbers to ensure that our tactics are working. That’s where ROI comes in.  Knowing how …

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