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Christmas just isn’t the same without you.

Macaulay’s reprisal of his iconic role and other marketing campaigns that have become practically synonymous with Christmas Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news.  Check out the marketing trends and headlines that made our heads turn this past month… In this edition:  He’s eating junk …

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5 Essential Email Marketing KPIs That Can Help You Predict The Future (Sort Of)

You know that phrase, “hindsight is 20-20”? It’s very true. There’s nothing worse than being confronted by a decision you made that seemed right at the time but didn’t work out so well. That’s why people are obsessed with trying to predict the future.  We have our own means of predicting the future here at …

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4 Lead Magnet Mistakes That Make You Look Like An Amateur (And How To Avoid Them)

You’ve probably heard of lead magnets before. These freebies entice potential customers to opt into your mailing list. They can include anything from ebooks to checklists to webinars. The idea behind them is simple: If someone signs up for your email subscriber list, then you send them something valuable to thank them for their interest …

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The lies you’ve been told about 10,000 steps a day, sad puppies, and marketers who can take a joke

Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news.  Check out the marketing trends and headlines that made our heads turn this past month… In this edition:  The brutal truth about 10,000 steps a day Behind-the-scenes podcasts indulge in some intense TV nostalgia Don’t make puppies sad …

The lies you’ve been told about 10,000 steps a day, sad puppies, and marketers who can take a joke Read More »

A Perfect First Impression: Elements of a Product Landing Page that Converts

So you want to write the best product landing page possible? Well, then, it’s time for a little mental exercise! Imagine yourself at a convention. You’re attending it with the intention of meeting new people, so you’re not too surprised when someone comes running up to you and introduces themselves. Here are four distinct individuals. …

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Creepy Smiles, Imaginary Instagrammers Worth $$$, & More

Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news.  Check out the marketing trends and headlines that made our heads turn this past month… In this edition:  Forget Kim Kardashian. Meet Miquela.  Beyonce Inspires and Kendrick Advises Is insulting your audience’s intelligence a good marketing strategy?  (Spoiler …

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Increasing the Price of Your Products or Services (Without Angering Your Customers)

Inflation.  It’s quite the buzzword right now. In fact, EVERYONE seems to be talking about it. And its effects are far-reaching and completely unexpected.  Brides and grooms are cutting people from their guest lists (Sorry Uncle Steve. The caterer just raised their price on roasted chicken).  Beleaguered customers absolutely salivated over Labor Day deals (will …

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Luxury Branding: How To Make Your Clients Feel Like A Million Dollars

Everyone wants nice things, right?  There are thousands of songs, YouTube videos, and blog posts just about the concept of having nice things. There’s even a whole culture in hip-hop built around posing for pictures with cash while dripping with precious metals. But why bother? … you might be thinking. Leave luxury branding to the …

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