Strategic Planning & Fractional CMO Services
A Certified Fractional CMO brings high-level marketing expertise and strategic direction to your business on a part-time basis, helping you identify growth opportunities, streamline marketing efforts, and implement effective strategies without the cost of a full-time executive. This allows you to focus on core operations while benefiting from experienced leadership.
You can learn more about our Fractional CMO services here.
Strategic planning helps you establish a direction. A marketing plan is a document that identifies how you’ll execute the direction of a strategic plan.
A great strategic plan looks a little different for every company; however, the essentials include:
- Customer Avatar Development
- Competitive Research
- Keyword Research
- Customer Value Journeys
- Marketing Calendars
- Key Metrics Identification
- Brand Voice Development
- Niche Identification
The strategic planning process begins with research. Once the research is complete, a step-by-step execution plan, including KPIs, is created. We recommend performing quarterly performance audits and modifying the strategic plan as needed to optimize results.
AI Consulting Services
For maximum marketing impact, businesses should leverage AI tools like chatbots for customer service, predictive analytics for data-driven insights, and AI-driven content creation platforms. For a comprehensive list of the best AI tools, check out SizzleForce’s services that help you identify the best AI tools for your business.
Your custom-built AI Marketing Assistant will enhance your marketing by leveraging AI to automate repetitive tasks, optimize content creation, and provide data-driven insights. It helps in crafting personalized marketing strategies, improving customer interactions, and streamlining overall marketing processes, allowing you to focus on strategic growth. For detailed information, visit our AI Marketing Assistant page.
Content Marketing
Content marketing is the educational, informational, and entertaining material produced by brands that you watch, read, and listen to every day. Our content marketing services include:
- Websites
- Email Campaigns
- Social Media Posts & Profiles
- Blogs
- Online Courses
- Ebooks/Whitepapers
- Podcast Scripts
- Webinar Scripts
- Video Scripts
- Mission & Vision Statements
- Speeches
- Pitches
- Product Descriptions
- Case Studies
- Infographics
- Lead Magnets
- Crowdfunding Campaigns
- Radio/TV/print
Absolutely! SEO and content marketing go together like peanut butter and jelly. If you want results (or a really tasty sandwich), you can’t have one without the other.
Every content marketing project begins with SEO research. This research allows you to learn what questions your ideal clients have about your products/services. Content marketing allows you to answer those questions and engage with your ideal clients throughout the sales funnel.
We get asked a lot: How has AI changed SEO? AI has revolutionized SEO by enabling more precise keyword research, predictive analytics, and personalized content recommendations. SEO and content marketing go hand in hand, as effective SEO research helps identify key questions your ideal clients have, which content marketing then addresses, engaging your clients throughout the sales funnel.
Considering Demand Metric’s research says content marketing is a money-saving powerhouse because it costs 62% less and drums up a whopping 3 times as many leads as traditional marketing, the answer is a resounding YES! Content marketing actually works! (But ya gotta do it the right way to get the results you want.)
Direct Response Copywriting
Direct response copywriting is a type of copywriting that centers around conversions such as making sales, securing appointments, growing your email list, generating enrollments, and more. You can measure the efficacy of direct response copywriting by comparing performance before a direct response copywriting campaign begins to the performance at the conclusion of a direct response copywriting campaign.
You might! But here are a few freebies you can steal right now:
- Download your guide to ____
- Save your seat before we sell out
- Your _____ isn’t working. Let’s fix it.
- Let’s socialize & talk about all the good things.
- Yes, I want it! Gimme, gimme!
- I’m so in!
- Hook me up!
Need more? Maybe you do need a copywriter. Check out how we can help.
We could easily write an entire blog post (or ten) on this topic, and we will at some point. For right now, we can share that as direct response copywriters, we influence people to buy through:
- Creating a sense of urgency that’s compelling enough to kick people off the fence
- Answering every question readers have before they even ask them
- Talking boldly about the elephant in the room and the reality of what might happen if it doesn’t get out of the way
- Expressing empathy so readers don’t feel alone in their struggle(s)
- Selling the sizzle, not the steak (in other words sharing benefits, benefits, and more benefits.)
Yes. We are 150% certain that direct response copywriting can increase your conversion rate on your website.
However, it’s important to remember that direct response copywriting is only one slice of the marketing pie to get conversions. You also need demand for your product/service, a compelling offer, and traffic (otherwise known as eyeballs on your copy). Even if you have the world’s greatest copy, no eyeballs = no sales.
Social Media Marketing
Heck ya! Social media marketing can transform your business! But, (and this is a big but…), you must do it RIGHT. Here are a few do’s and don’ts to get you started:
- DO be consistent. Only showing up once in a while in the social sphere is the equivalent of a brick and mortar store only being open one hour a week.
- DO build relationships. Look at what your ideal clients are sharing and get involved in their conversations by commenting, sharing, and liking their posts.
- DO build out your social profiles entirely. If you don’t, you’re likely leaving money on the table and telling the world you’re simply not interested in connecting in the social sphere.
- DON’T flood your follower’s feeds with sales pitches. No one joins any social media platform because they want to be sold to!
- DON’T post highly personal stuff on public profiles. If you want to share personal things with friends and family on personal pages, so be it. But don’t cross that line on business pages. It’s not appropriate.
Want help managing your social media marketing? Take a look at this!
That depends. Are you reposting your best stuff? If so, there’s no reason it should stop getting traffic.
Keep in mind, unlike paid advertising, your social media content is permanent unless you take it down or break a platform rule so the Mark Zuckerbergs of the world take it down for you.
Have more questions about your social media marketing strategy? Schedule a complimentary consultation with a Social Media Marketing Expert now.
Ah! Glad you asked! This is a multifaceted question, but we’ll give you the short answer:
If you’re selling to Gen Z and younger, you should consider YouTube, TikTok, SnapChat, and Instagram. If you’re targeting millennials and/or Gen X, consider Instagram, Pinterest, YouTube, TikTok, LinkedIn & X (formerly known as Twitter). If you’re targeting Boomers, Facebook is probably your best bet, but you’ll find some of the young boomers hangin’ on LinkedIn for business and X for news.
There are lots of services out there that make managing multiple social media accounts easier. Some of our favorites are Meet Edgar and Tailwind. And don’t forget the power of Zapier!
