It can be difficult to understand the difference between a “good writer” and a copywriter. After all, when discussing various writing projects people often say things like, “I’m a good writer. In fact:” 🙋‍♀️ …I have a degree in English! 🙋‍♀️ …I’m a proud grammar, spelling and punctuation FREAK! Everyone in my circle knows I’m the “go-to” person when something needs to …

I could write an entire blog telling you why the copy on your website, social media and marketing materials is so important, but I’m guessing you already know quite a bit about that, otherwise you probably wouldn’t be reading a blog about how to write an about page, right? Website copy, social media, emails, fliers, banners, video scripts, webinars and …

The marketplace is more skeptical today than ever before, and for good reason. In 2018, our eyes were bombarded by news reports about the Facebook scandal that compromised the privacy of a reported 87 million users, the Marriott hack that compromised the data of 500 million travelers, and the words “fake news” were uttered more times than anyone could possibly count. That’s …

What do you think of when you think of Instagram? My guess is you probably think of pictures of food and Starbucks cups, workout and mirror selfies, sunset pictures and college-aged kids getting their “Instagram model” on with “outfit of the day” and “#nofilter” posts. You are not alone. That’s been my perspective of Instagram as well. But the truth …

As we wrap up the summer of 2018, the San Diego copywriting and brand strategy team at SizzleForce Marketing is looking back on this past quarter with a whole lotta gratitude. Hi, I’m Amanda. I’m the Operations Director at SizzleForce Marketing. While most of the time I’m behind the scenes (or in this case, behind the screen) making everything work …

How many times have you met someone, heard their story, and immediately known that you could help them? 

And then… learned they’re simply not ready to buy… 🙁 

It’s frustrating, isn’t it? And it can be incredibly disheartening. 

The worst part? If you don’t have a way to get that person on your list so you can stay in touch, …

You can have millions of people visiting your website every day… but if they don’t convert, it does you absolutely no good. A conversion may be different for you than it is for someone else. For some businesses, a conversion is a sale. For others, each webinar registration or opt-in is counted as a conversion. I’m going to focus on …

If you are a business owner on Facebook, you’ve probably noticed something over the last few months: your visibility and engagement has been steadily decreasing. Chances are, you’re getting very little, if any, engagement on your posts unless you’re paying for it. That’s why today we’re going to do a deep dive into how to maximize visibility on Facebook without …

Running a small business can be hard. And finding marketing resources for small business owners can be even harder. Technology is supposed to ease the overwhelm. But in reality, the sheer number of apps, tools, programs and tutorials available often seem to create more confusion than clarity. There are so many options, it’s hard to know where to start. And …