Back before the pandemic made getting a puppy cool (okay, okay, getting a puppy has always been cool), my family welcomed Lucy into our lives. Lucy is a Ruby Cavalier King Charles Spaniel, and she immediately stole our hearts. She also instantly secured a position as SizzleForce Marketing’s Vice President of Happiness. I promise it’s not going to the dogs …

If you’re anything like me, you’re obsessed with your business. Absolutely obsessed. If they made Wheaties in the shape of your product or service, that would be breakfast Every. Single. Day.  And listen, I’m right there with you. I eat, sleep, and breathe marketing and copywriting. So that’s why I have to ask you a very important question. Are you …

There’s no denying the power of social media these days.  Hello, people, it’s 2020 and if you have a business, you better believe it’s time to choose a social platform and CONNECT. And yet, if you’re like many entrepreneurs we know, the thought of sitting down to write something both beneficial to the reader and poetic to the ear seems …

We’re almost halfway through 2020 and it. has. been. a. YEAR.  We’ve all been forced to make big changes in our businesses and in our personal lives, and none of it has been easy. And if you’re like many of the entrepreneurs we’ve talked with, you’ve probably felt confused, frustrated, discouraged, and unsure of whether your business could survive Coronavirus. …

A simple Google search of your city name plus “Black-owned businesses” will most likely return a list of local restaurants, boutiques, coffee shops, and more. As a southern Californian, I’m excited to try out some of these Black-owned businesses in San Diego and Los Angeles, but there are lists available for dozens of major cities around the country! With that …

Like spring turning into summer and summer turning into fall, you can count on the fact that at one time or another, your business will experience a mini plateau… or slow season, if you will… sometimes there’s a really good reason for this (like a global pandemic shutting businesses down and forcing people to stay at home). But other times, …

If you’re like most people, there are some companies you’ll simply never go without again. They’ve struck a chord… made their mark… and by golly, they just get you. We LURVE companies like this, don’t we? They make us feel connected and heard; appreciated and catered to; like more than just another transaction number on a receipt or invoice. THESE …

It’s a tough time. The novel coronavirus that causes COVID-19 has swept across the world, destroying lives, livelihoods, and economic safeguards. Small business owners have been bludgeoned by this catastrophic tragedy and many are on the verge of having to permanently shutter their doors.  I don’t know who needs to hear this….but if you’re a small business owner struggling right …

Want a free way to rapidly grow brand awareness, position yourself as an expert, and get more eyeballs on your offers?  Meet your new BFF: LinkedIn video marketing.  In 2019, LinkedIn experienced a resurgence in popularity for brands hoping to build awareness. At the same time, LinkedIn became the most successful channel for video marketers, with 87% of users describing …

Given the current situation with Coronavirus, business owners are scrambling to adjust to Plan B—the one that tells us how to show up in a socially-isolated, quarantined world that no one saw coming. The one that requires a different kind of communication that’s not in your brand voice guide. The one that requires a perfect blend of sensitivity, leadership, and …

Whether you’re looking for a last-minute tax write off, a little treat for yourself, or gifts for your most valuable clients, this list of the best Black Friday deals for business owners in 2019 has what you need. Some are things you can buy, and some are things you can get for free! All are things I’ve personally vetted, because …

Want to grow your email list fast?? You need a lead magnet. A lead what now? Don’t worry, this isn’t one more thing to clunk up your fridge—it’s a powerful marketing tool and if we’re being honest, it’s not really a “secret”. In fact, if you’ve done any online browsing or shopping for literally anything in the last 5 years, …

Your goals are set, your content is GOLD and your offer—if you do say so yourself—is irresistible. You know that once your intended reader dives into your email, they will be LOCKED IN. Only one problem —-> You have approximately 41 characters to peak their interest, courtesy of the almighty subject line. Some people dismiss the subject line as unimportant, …

TOOT TOOT. Sorry but we’re about to dive into 5 reasons why you should absolutely, positively, no questions asked, hire a copywriter—and as copywriters ourselves, it only seems fitting to get the ol’ tooting of the horn out of the way. So —–>> TOOT TOOT. Whew. That feels better. So yes, here at SizzleForce, we do in fact provide copywriting …

Picture it: You’ve just stumbled across a business that makes your hair stand up straight and puts hearts in your eyes. You’re smitten and want—no, NEED—to work with this client. And even better… they need you, too. Just one problem. They have NO idea who you are. Zip, nada, zilch—worse, they don’t know how you would be a benefit to …