Want to grow your email list fast?? You need a lead magnet. A lead what now? Don’t worry, this isn’t one more thing to clunk up your fridge—it’s a powerful marketing tool and if we’re being honest, it’s not really a “secret”. In fact, if you’ve done any online browsing or shopping for literally anything in the last 5 years, …

Your goals are set, your content is GOLD and your offer—if you do say so yourself—is irresistible. You know that once your intended reader dives into your email, they will be LOCKED IN. Only one problem —-> You have approximately 41 characters to peak their interest, courtesy of the almighty subject line. Some people dismiss the subject line as unimportant, …

TOOT TOOT. Sorry but we’re about to dive into 5 reasons why you should absolutely, positively, no questions asked, hire a copywriter—and as copywriters ourselves, it only seems fitting to get the ol’ tooting of the horn out of the way. So —–>> TOOT TOOT. Whew. That feels better. So yes, here at SizzleForce, we do in fact provide copywriting …

Picture it: You’ve just stumbled across a business that makes your hair stand up straight and puts hearts in your eyes. You’re smitten and want—no, NEED—to work with this client. And even better… they need you, too. Just one problem. They have NO idea who you are. Zip, nada, zilch—worse, they don’t know how you would be a benefit to …

When Sir Richard Branson, Brendon Burchard, Rachel Hollis, Dean Graziosi, Frank Kern, JJ Virgin, Trent Shelton, Ezra Firestone, and friends gather in the same place, at the same time to discuss the most effective ways to market a business in 2019, you’d better believe I’m going to join them. And that I did–along with 6,000 other marketers from all around …

It can be difficult to understand the difference between a “good writer” and a copywriter. After all, when discussing various writing projects people often say things like, “I’m a good writer. In fact:” 🙋‍♀️ …I have a degree in English! 🙋‍♀️ …I’m a proud grammar, spelling and punctuation FREAK! Everyone in my circle knows I’m the “go-to” person when something needs to …

I could write an entire blog telling you why the copy on your website, social media and marketing materials is so important, but I’m guessing you already know quite a bit about that, otherwise you probably wouldn’t be reading a blog about how to write an about page, right? Website copy, social media, emails, fliers, banners, video scripts, webinars and …

The marketplace is more skeptical today than ever before, and for good reason. In 2018, our eyes were bombarded by news reports about the Facebook scandal that compromised the privacy of a reported 87 million users, the Marriott hack that compromised the data of 500 million travelers, and the words “fake news” were uttered more times than anyone could possibly count. That’s …

What do you think of when you think of Instagram? My guess is you probably think of pictures of food and Starbucks cups, workout and mirror selfies, sunset pictures and college-aged kids getting their “Instagram model” on with “outfit of the day” and “#nofilter” posts. You are not alone. That’s been my perspective of Instagram as well. But the truth …

As we wrap up the summer of 2018, the San Diego copywriting and brand strategy team at SizzleForce Marketing is looking back on this past quarter with a whole lotta gratitude. Hi, I’m Amanda. I’m the Operations Director at SizzleForce Marketing. While most of the time I’m behind the scenes (or in this case, behind the screen) making everything work …

How many times have you met someone, heard their story, and immediately known that you could help them? 

And then… learned they’re simply not ready to buy… 🙁 

It’s frustrating, isn’t it? And it can be incredibly disheartening. 

The worst part? If you don’t have a way to get that person on your list so you can stay in touch, …

You can have millions of people visiting your website every day… but if they don’t convert, it does you absolutely no good. A conversion may be different for you than it is for someone else. For some businesses, a conversion is a sale. For others, each webinar registration or opt-in is counted as a conversion. I’m going to focus on …

If you are a business owner on Facebook, you’ve probably noticed something over the last few months: your visibility and engagement has been steadily decreasing. Chances are, you’re getting very little, if any, engagement on your posts unless you’re paying for it. That’s why today we’re going to do a deep dive into how to maximize visibility on Facebook without …

Running a small business can be hard. And finding marketing resources for small business owners can be even harder. Technology is supposed to ease the overwhelm. But in reality, the sheer number of apps, tools, programs and tutorials available often seem to create more confusion than clarity. There are so many options, it’s hard to know where to start. And …