How To Use Social Media to Position Yourself As An Authority In Your Industry

There’s no denying the power of social media these days.  Hello, people, it’s 2020 and if you have a business, you better believe it’s time to choose a social platform and CONNECT. And yet, if you’re like many entrepreneurs we know, the thought of sitting down to write something both beneficial to the reader and poetic to the ear seems …

Why Content Marketing Is More Important Than Ever In 2020

We’re almost halfway through 2020 and it. has. been. a. YEAR.  We’ve all been forced to make big changes in our businesses and in our personal lives, and none of it has been easy. And if you’re like many of the entrepreneurs we’ve talked with, you’ve probably felt confused, frustrated, discouraged, and unsure of whether your business could survive Coronavirus. …

Black-Owned Businesses You Need To Know About

Photo of the CEO of a black-owned business

A simple Google search of your city name plus “Black-owned businesses” will most likely return a list of local restaurants, boutiques, coffee shops, and more. As a southern Californian, I’m excited to try out some of these Black-owned businesses in San Diego and Los Angeles, but there are lists available for dozens of major cities around the country! With that …

What Is a Tripwire and Why Does My Business Need It?

Like spring turning into summer and summer turning into fall, you can count on the fact that at one time or another, your business will experience a mini plateau… or slow season, if you will… sometimes there’s a really good reason for this (like a global pandemic shutting businesses down and forcing people to stay at home). But other times, …

4 Ways Copywriting Can Build Your Brand Authority

If you’re like most people, there are some companies you’ll simply never go without again. They’ve struck a chord… made their mark… and by golly, they just get you. We LURVE companies like this, don’t we? They make us feel connected and heard; appreciated and catered to; like more than just another transaction number on a receipt or invoice. THESE …

Why Strategic Copywriting Can Help Your Business Not Only Survive—but Thrive—During COVID-19

It’s a tough time. The novel coronavirus that causes COVID-19 has swept across the world, destroying lives, livelihoods, and economic safeguards. Small business owners have been bludgeoned by this catastrophic tragedy and many are on the verge of having to permanently shutter their doors.  I don’t know who needs to hear this….but if you’re a small business owner struggling right …

2020’s Ultimate Guide To Video Marketing On LinkedIn

Want a free way to rapidly grow brand awareness, position yourself as an expert, and get more eyeballs on your offers?  Meet your new BFF: LinkedIn video marketing.  In 2019, LinkedIn experienced a resurgence in popularity for brands hoping to build awareness. At the same time, LinkedIn became the most successful channel for video marketers, with 87% of users describing …

Copywriting During A Crisis – The Do’s & Don’ts In The Midst Of The Coronavirus Crisis

Given the current situation with Coronavirus, business owners are scrambling to adjust to Plan B—the one that tells us how to show up in a socially-isolated, quarantined world that no one saw coming. The one that requires a different kind of communication that’s not in your brand voice guide. The one that requires a perfect blend of sensitivity, leadership, and …

The 25 Best Black Friday Deals For Business Owners In 2019

The 25 Best Black Friday Deals For Business Owners In 2019

Whether you’re looking for a last-minute tax write off, a little treat for yourself, or gifts for your most valuable clients, this list of the best Black Friday deals for business owners in 2019 has what you need. Some are things you can buy, and some are things you can get for free! All are things I’ve personally vetted, because …

My Secret Weapon For Growing A Huge Email List

Want to grow your email list fast?? You need a lead magnet. A lead what now? Don’t worry, this isn’t one more thing to clunk up your fridge—it’s a powerful marketing tool and if we’re being honest, it’s not really a “secret”. In fact, if you’ve done any online browsing or shopping for literally anything in the last 5 years, …

How to Write Click-Worthy Email Subject Lines

Your goals are set, your content is GOLD and your offer—if you do say so yourself—is irresistible. You know that once your intended reader dives into your email, they will be LOCKED IN. Only one problem —-> You have approximately 41 characters to peak their interest, courtesy of the almighty subject line. Some people dismiss the subject line as unimportant, …

5 Reasons To Hire A Copywriter NOW!

TOOT TOOT. Sorry but we’re about to dive into 5 reasons why you should absolutely, positively, no questions asked, hire a copywriter—and as copywriters ourselves, it only seems fitting to get the ol’ tooting of the horn out of the way. So —–>> TOOT TOOT. Whew. That feels better. So yes, here at SizzleForce, we do in fact provide copywriting …

How to Write a Cold Pitch Email That’s Impossible to Say NO To

Picture it: You’ve just stumbled across a business that makes your hair stand up straight and puts hearts in your eyes. You’re smitten and want—no, NEED—to work with this client. And even better… they need you, too. Just one problem. They have NO idea who you are. Zip, nada, zilch—worse, they don’t know how you would be a benefit to …

2019 Traffic & Conversion Takeaways: 15 Of The Best Marketing Tips For Coaches & Experts

When Sir Richard Branson, Brendon Burchard, Rachel Hollis, Dean Graziosi, Frank Kern, JJ Virgin, Trent Shelton, Ezra Firestone, and friends gather in the same place, at the same time to discuss the most effective ways to market a business in 2019, you’d better believe I’m going to join them. And that I did–along with 6,000 other marketers from all around …

The Difference Between A “Good Writer” And A Copywriter

It can be difficult to understand the difference between a “good writer” and a copywriter. After all, when discussing various writing projects people often say things like, “I’m a good writer. In fact:” 🙋‍♀️ …I have a degree in English! 🙋‍♀️ …I’m a proud grammar, spelling and punctuation FREAK! Everyone in my circle knows I’m the “go-to” person when something needs to …