Picture it: You’ve just stumbled across a business that makes your hair stand up straight and puts hearts in your eyes. You’re smitten and want—no, NEED—to work with this client. And even better… they need you, too. Just one problem. They have NO idea who you are. Zip, nada, zilch—worse, they don’t know how you would be a benefit to …
2019 Traffic & Conversion Takeaways: 15 Of The Best Marketing Tips For Coaches & Experts
When Sir Richard Branson, Brendon Burchard, Rachel Hollis, Dean Graziosi, Frank Kern, JJ Virgin, Trent Shelton, Ezra Firestone, and friends gather in the same place, at the same time to discuss the most effective ways to market a business in 2019, you’d better believe I’m going to join them. And that I did–along with 6,000 other marketers from all around …
The Difference Between A “Good Writer” And A Copywriter
It can be difficult to understand the difference between a “good writer” and a copywriter. After all, when discussing various writing projects people often say things like, “I’m a good writer. In fact:” 🙋♀️ …I have a degree in English! 🙋♀️ …I’m a proud grammar, spelling and punctuation FREAK! Everyone in my circle knows I’m the “go-to” person when something needs to …
How To Write An About Page That Converts
I could write an entire blog telling you why the copy on your website, social media and marketing materials is so important, but I’m guessing you already know quite a bit about that, otherwise you probably wouldn’t be reading a blog about how to write an about page, right? Website copy, social media, emails, fliers, banners, video scripts, webinars and …
How To Improve Your Blog In 2019
2019 is your year! This is the year you finally do all those things you’ve been meaning to do since 2015 😉 And first on the list? Learning how to improve your blog so you can drive more traffic to your site, and establish yourself as a thought leader in your industry. Now, before we jump into how to improve …
How To Build Customer Trust In 2019
The marketplace is more skeptical today than ever before, and for good reason. In 2018, our eyes were bombarded by news reports about the Facebook scandal that compromised the privacy of a reported 87 million users, the Marriott hack that compromised the data of 500 million travelers, and the words “fake news” were uttered more times than anyone could possibly count. That’s …
16 Steps To Winning The Instagram Marketing Game
What do you think of when you think of Instagram? My guess is you probably think of pictures of food and Starbucks cups, workout and mirror selfies, sunset pictures and college-aged kids getting their “Instagram model” on with “outfit of the day” and “#nofilter” posts. You are not alone. That’s been my perspective of Instagram as well. But the truth …
Tales From My Favorite San Diego Copywriter & Brand Strategist: September 2018
As we wrap up the summer of 2018, the San Diego copywriting and brand strategy team at SizzleForce Marketing is looking back on this past quarter with a whole lotta gratitude. Hi, I’m Amanda. I’m the Operations Director at SizzleForce Marketing. While most of the time I’m behind the scenes (or in this case, behind the screen) making everything work …
How To Create A Lead Magnet That Works
How many times have you met someone, heard their story, and immediately known that you could help them? And then… learned they’re simply not ready to buy… 🙁 It’s frustrating, isn’t it? And it can be incredibly disheartening. The worst part? If you don’t have a way to get that person on your list so you can stay in touch, …
5 Ways To Increase Online Sales Now
You can have millions of people visiting your website every day… but if they don’t convert, it does you absolutely no good. A conversion may be different for you than it is for someone else. For some businesses, a conversion is a sale. For others, each webinar registration or opt-in is counted as a conversion. I’m going to focus on …