The Clubhouse phenomenon quickly swept across social media in the early months of the coronavirus pandemic mainly because of its unique drop-in audio format and because you could only get on the platform if you had an invitation. With every social scene shutting down for months due to pandemic precautions and gathering mandates, Clubhouse became …
At SizzleForce Marketing, we love to share a snappy headline or two when we run across them. The other day, one team member forwarded the following headline from a Benzinga article to us for discussion: “Elon Musk Threw the DOGE a Bone” Did we love it? Hate it? We weren’t sure, but there was yet …
You already know that your website is a critical part of your overall marketing strategy. Finding the best website builder for your small business is the foundation for many of your other marketing efforts, from email campaigns to social media strategies and even direct mail. With so many platforms out there, it can be challenging …
You already know that social media is a critical part of your overall marketing strategy. But it can be overwhelming. A lot of clients come to us for help with social media management. One of our first questions is, “When’s the last time you posted on your Facebook page?” They stare at us with blank …
It doesn’t take an Internet genius to know that technology is changing faster than any human can keep up with. Just when you think you have mastered the latest and greatest trend, another one pops up. That social media platform you wined and dined last month is suddenly as archaic as a dinosaur. You stare …
Marketing Trends Are Constantly Changing. Is It Realistic To Keep Up With All Of Them? Read More »
When you hear the phrase “Customer Value Journey,” you might think the concept sounds simple or even obvious. Your potential customer hears about your product, you tell them why they need it, they buy it, and that’s it. Right? Wrong. If you aren’t thinking about your customer’s journey with your brand, you risk not only …
The Customer Value Journey Matters More Than You Think Read More »
Do you feel like building your customer avatar is one of those branding tasks you can put on the backburner? The truth is, having a solid (and VERY specific) idea of your ideal client is one of the best investments you can make in your overall marketing strategy. And here’s the best part, it can …
Why Building Your Customer Avatar Can Be As Fun As Playing Guitar Hero Read More »
Picture this: You’re logged into a virtual networking event with some of the biggest names and thought leaders in your industry. Your ring light is set to the perfect light temperature. Your external microphone is plugged in and working with Zoom’s technology. And your adorable but attention-hungry dog is happily distracted in the other room …
How to Eliminate Awkwardness in the Virtual Networking Era Read More »
One year ago, the pandemic paused our working lives, reimagined our home lives, and moved our personal and professional communities online. A lot has changed in the span of 12 months. We’ve transformed birthday parties into drive-by parades. We’ve created home offices at our breakfast tables. We’ve revolutionized the way we grocery shop. But one …
Find Your Online Community and Connect in a Virtual Era in 4 Easy Steps Read More »
We’ve been in the digital marketing business for decades, and there’s nothing quite like bringing up SEO topic research to make a client’s eyes glaze over. SEO, which stands for search engine optimization, is enough to make your head spin on its own, so what’s the deal with topic research? What makes it so special? …
How to Master SEO Topic Research with One Secret + A Step-By-Step Guide for Beginners Read More »