Blog - SizzleForce, Inc.

The Customer Value Journey Matters More Than You Think

When you hear the phrase “Customer Value Journey,” you might think the concept sounds simple or even obvious.  Your potential customer hears about your product, you tell them why they need it, they buy it, and that’s it. Right?  Wrong. If you aren’t thinking about your customer’s journey with your brand, you risk not only …

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How to Eliminate Awkwardness in the Virtual Networking Era

Picture this: You’re logged into a virtual networking event with some of the biggest names and thought leaders in your industry. Your ring light is set to the perfect light temperature. Your external microphone is plugged in and working with Zoom’s technology. And your adorable but attention-hungry dog is happily distracted in the other room …

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Find Your Online Community and Connect in a Virtual Era in 4 Easy Steps

One year ago, the pandemic paused our working lives, reimagined our home lives, and moved our personal and professional communities online. A lot has changed in the span of 12 months. We’ve transformed birthday parties into drive-by parades. We’ve created home offices at our breakfast tables. We’ve revolutionized the way we grocery shop. But one …

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How to Master SEO Topic Research with One Secret + A Step-By-Step Guide for Beginners

We’ve been in the digital marketing business for decades, and there’s nothing quite like bringing up SEO topic research to make a client’s eyes glaze over. SEO, which stands for search engine optimization, is enough to make your head spin on its own, so what’s the deal with topic research? What makes it so special? …

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Find the Best Website Platform for Your Small Business: 6 Questions to Ask Yourself Before You Start

Did you know the Internet plays host to 1.8 billion websites on every website platform imaginable worldwide? And that number only continues to grow with approximately 380 new sites going up every. single. minute.  While that’s enough data to make your head spin, we can glean two important things from it. One, you need a …

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Is Your Website Content Too Long? Too short? Here’s How to Know

Your website is a critical part of your overall marketing strategy. It serves as the center of operations for your brand. It’s how your potential customers learn more about you and what you offer, or even complete purchases.   A website content strategy that communicates your unique value proposition and serves your overall objectives can be …

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Looking for an Authentic Online Marketing Strategy for Your Small Business? Build an Educational Community.

As small business owners, we’re expected to do it all–create the products and services, manage administrative tasks, come up with online marketing strategies, and ensure the T’s are crossed and I’s are dotted when it comes to taxes.  So just exactly how are we supposed to show up for our customers and build a devoted …

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Use these 8 Website Tools to Build a Page That Sells

There are thousands of website tools and plug-ins available for you to use. Learning more about them can be fun—or exhausting. Many website builders have their own custom integrations and don’t play nice with tools made by 3rd party providers. Open source platforms like WordPress, on the other hand, have a mind-boggling array of options …

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