One year ago, the pandemic paused our working lives, reimagined our home lives, and moved our personal and professional communities online. A lot has changed in the span of 12 months. We’ve transformed birthday parties into drive-by parades. We’ve created home offices at our breakfast tables. We’ve revolutionized the way we grocery shop. But one …

Find Your Online Community and Connect in a Virtual Era in 4 Easy Steps Read More »

We’ve been in the digital marketing business for decades, and there’s nothing quite like bringing up SEO topic research to make a client’s eyes glaze over. SEO, which stands for search engine optimization, is enough to make your head spin on its own, so what’s the deal with topic research? What makes it so special? …

How to Master SEO Topic Research with One Secret + A Step-By-Step Guide for Beginners Read More »

Did you know the Internet plays host to 1.8 billion websites on every website platform imaginable worldwide? And that number only continues to grow with approximately 380 new sites going up every. single. minute.  While that’s enough data to make your head spin, we can glean two important things from it. One, you need a …

Find the Best Website Platform for Your Small Business: 6 Questions to Ask Yourself Before You Start Read More »

Your website is a critical part of your overall marketing strategy. It serves as the center of operations for your brand. It’s how your potential customers learn more about you and what you offer, or even complete purchases.   A website content strategy that communicates your unique value proposition and serves your overall objectives can be …

Is Your Website Content Too Long? Too short? Here’s How to Know Read More »

As small business owners, we’re expected to do it all–create the products and services, manage administrative tasks, come up with online marketing strategies, and ensure the T’s are crossed and I’s are dotted when it comes to taxes.  So just exactly how are we supposed to show up for our customers and build a devoted …

Looking for an Authentic Online Marketing Strategy for Your Small Business? Build an Educational Community. Read More »

There are thousands of website tools and plug-ins available for you to use. Learning more about them can be fun—or exhausting. Many website builders have their own custom integrations and don’t play nice with tools made by 3rd party providers. Open source platforms like WordPress, on the other hand, have a mind-boggling array of options …

Use these 8 Website Tools to Build a Page That Sells Read More »

Every year, there are thousands of marketing tools for small businesses that make their way to the Internet, but how can you spot the good ones without wasting precious time? You need to spend time working in your business, not just on your business to make a profit, right?!  We hear you loud and clear. …

New Year, New You: 5 Marketing Tools for Small Businesses to Explore in 2021 Read More »

We made it! 2020 is finally behind us! Collectively, we learned a lot about how to manage our businesses during ~unprecedented times ~ (can we all agree to bury that phrase?!) as well as how to determine what works for our audience and what doesn’t. To keep the business self-awareness momentum going, we’re offering up …

The Entrepreneur’s Guide to Starting the New Year Off Right (and How to Generate New Leads!) Read More »

If we had to name the most frequent complaint we hear from small business owners, it’s that creating an email marketing strategy is too hard, too time-consuming, and too much work. This complaint always hits us right in our email-loving hearts. Because email marketing works! In fact, it works better than just about any other …

Things That Will Make Your Email Marketing Strategy Easier (Plus A Free Tool) Read More »

If you’re a small business owner, you’re probably feeling exhausted, overwhelmed, stressed out or a mix of all three now that the end of the year is closing in on us. It’s been an emotional whirlwind of a year, that’s for sure, with a global pandemic, tumultuous election season, wildfires and more. But one thing …

12 Things Every Small Business Owner Must Do Before Closing Up Shop for the Year Read More »