There’s a lot an entrepreneur can do to start and maintain their business. You probably know what I’m talking about if you’re reading this. (Why else would you be on a marketing blog?!) You can have the idea, create the business plan, and bring your vision to life. You can hire support staff to help …
You’ve probably heard the statistic that most businesses don’t survive past their first several years. That’s super depressing. But I have good news for you. It doesn’t have to be that way. As marketers, we really want each and every one of you to thrive. We want to see you make your dream of business …
Avoiding The #1 Mistake Owners Make When Marketing For Small Business Read More »
One pillar of modern marketing is emailing prospects, but you won’t get anywhere if your sales emails and cold email subject lines aren’t up to par. Subject lines are your first impression. Your chance to grab attention. And an opportunity to share that you know your stuff. Crafting a good one is part strategy, part …
A marketing campaign that isn’t performing can feel incredibly frustrating. But to fix it, you have to start somewhere. That can be harder than it sounds. Or, it can be easier. Because over the decades, we have found that the main reason that a message doesn’t resonate with your audience boils down to one thing… …
Use These Emotional Motivators When People Simply Aren’t Buying What You Sell Read More »
I’ve never been one to shy away from an opportunity to entertain someone. I love making others laugh and distracting them from the weight of their troubles even if only for a little while. (Just check out this video I convinced my husband to help me with at the start of the pandemic.) I also …
What are Instagram Reels and Are They Reel-y Worth It? Read More »
You must be exhausted because you’ve been running through my mind all day. Got your attention didn’t we? Is this SizzleForce blog trying to ask you on a date? No. But we are talking about cliche openers, bad one-liners, and terrible marketing pick-up lines, so to speak. But don’t worry if you’ve used them before …
What do you know about your brand perception? I know, I know. It’s a bit of a personal question and kind of scary, right? But I’m asking because the more you know about what people think of your small business–or what they perceive to know about it–the better you can serve your ideal clients and …
Last week, we dropped off my oldest son at college and I couldn’t help but think about digital marketing funnels. Well, I couldn’t help but think of digital marketing funnels after the Niagara Falls-level tears finally stopped. You see, the whole college selection process has a lot in common with what we do here at …
If you are wondering how to increase sales on Etsy, you aren’t alone. With over 1.9 million sellers on Etsy’s platform, there’s a lot of competition out there! But you CAN stand out. The 9 strategies below will help you boost sales. None of them are rocket science. Some of them work instantly; others take …
Top-Sellers Know How To Increase Sales On Etsy. With These 9 Tips, You Will Too. Read More »
If you want to know the future of marketing your small business in 2022, you need to know what the world’s smartest marketers are sharing this week in San Diego at the 2021 Traffic & Conversion Summit. It is known as the largest digital marketing and networking event in North America. The digital marketing strategies …
2021 Traffic and Conversion Summit Notes: The Future of Marketing Your Small Business Read More »