A recent Pew Research study found that 81% of American adults go online once a day, and 28% report being “constantly” online. Chances are your potential customers are hanging out online right now. That’s why the marketing of yesterday (think billboards, newspapers, and flyers) is no longer the most efficient way to get your brand …
It can be difficult to understand the difference between a “good writer” and a copywriter. After all, when discussing various writing projects people often say things like, “I’m a good writer. In fact:” 🙋♀️ …I have a degree in English! 🙋♀️ …I’m a proud grammar, spelling and punctuation FREAK! Everyone in my circle knows I’m the “go-to” …
The Difference Between A “Good Writer” And A Copywriter Read More »
How many times have you met someone, heard their story, and immediately known that you could help them? And then… learned they’re simply not ready to buy… 🙁 It’s frustrating, isn’t it? And it can be incredibly disheartening. The worst part? If you don’t have a way to get that person on your list so …
As of mid-2017, Facebook has 1.32 billion daily users, and the average Facebook session lasts an average of 20 minutes. The takeaway here is: people are spending a lot of time on Facebook. A LOT. I absolutely, 100% guarantee you, no matter who your audience is, they are on Facebook. So if you’re not using …
3 Ways You Can Make More Money And Get Noticed On Facebook Without Spending A Penny Read More »
If you’re anything like me, you’re obsessed with your business. Absolutely obsessed. If they made Wheaties in the shape of your product or service, that would be breakfast Every. Single. Day. And listen, I’m right there with you. I eat, sleep, and breathe marketing and copywriting. So that’s why I have to ask you a …
The Ultimate Secret Weapon for Running a Successful Business Isn’t What You Think It Is Read More »
Are you overwhelmed by the sheer number of things you feel like you have to do in order to be visible online? Do you feel like there are simply not enough hours in the day to manage Facebook, Twitter, Instagram, Pinterest, LinkedIn, and whatever else is out there? If you’re nodding your head, “yes,” this …
Sometimes I get inspired and I just have to start writing. Most of the time, I keep it private. If you know me well, this may be hard for you to believe, because I share my writing often. But I promise, for every one piece you see, there are probably 100 more that you don’t. …
A simple Google search of your city name plus “Black-owned businesses” will most likely return a list of local restaurants, boutiques, coffee shops, and more. As a southern Californian, I’m excited to try out some of these Black-owned businesses in San Diego and Los Angeles, but there are lists available for dozens of major cities …
The day I recognized successful small business owners are a-ok with perfectly imperfect marketing was the day my business began to flourish. The day I decided to practice the art of publishing perfectly imperfect blog posts, videos, tweets and so on, was the same day I found freedom. No longer in bondage to perfection, suddenly I was …
I’d be a big fat liar if I told you things have always been peachy. There have been days, weeks and even months when putting my head in the blender seemed like a better idea than this entrepreneur thing. Owning a small business can be both exhilarating and exhausting. This year I celebrated my 6th …