I could write an entire blog telling you why the copy on your website, social media and marketing materials is so important, but I’m guessing you already know quite a bit about that, otherwise you probably wouldn’t be reading a blog about how to write an about page, right? Website copy, social media, emails, fliers, banners, video scripts, webinars and …

The marketplace is more skeptical today than ever before, and for good reason. In 2018, our eyes were bombarded by news reports about the Facebook scandal that compromised the privacy of a reported 87 million users, the Marriott hack that compromised the data of 500 million travelers, and the words “fake news” were uttered more times than anyone could possibly count. That’s …

What do you think of when you think of Instagram? My guess is you probably think of pictures of food and Starbucks cups, workout and mirror selfies, sunset pictures and college-aged kids getting their “Instagram model” on with “outfit of the day” and “#nofilter” posts. You are not alone. That’s been my perspective of Instagram as well. But the truth …

As we wrap up the summer of 2018, the San Diego copywriting and brand strategy team at SizzleForce Marketing is looking back on this past quarter with a whole lotta gratitude. Hi, I’m Amanda. I’m the Operations Director at SizzleForce Marketing. While most of the time I’m behind the scenes (or in this case, behind the screen) making everything work …

How many times have you met someone, heard their story, and immediately known that you could help them? 

And then… learned they’re simply not ready to buy… 🙁 

It’s frustrating, isn’t it? And it can be incredibly disheartening. 

The worst part? If you don’t have a way to get that person on your list so you can stay in touch, …

You can have millions of people visiting your website every day… but if they don’t convert, it does you absolutely no good. A conversion may be different for you than it is for someone else. For some businesses, a conversion is a sale. For others, each webinar registration or opt-in is counted as a conversion. I’m going to focus on …

If you are a business owner on Facebook, you’ve probably noticed something over the last few months: your visibility and engagement has been steadily decreasing. Chances are, you’re getting very little, if any, engagement on your posts unless you’re paying for it. That’s why today we’re going to do a deep dive into how to maximize visibility on Facebook without …

Running a small business can be hard. And finding marketing resources for small business owners can be even harder. Technology is supposed to ease the overwhelm. But in reality, the sheer number of apps, tools, programs and tutorials available often seem to create more confusion than clarity. There are so many options, it’s hard to know where to start. And …

By now you may have heard the world as we know it is over. Well, the Facebook world anyhow. Last Thursday, Mark Zuckerberg published a post about Facebook’s focus for 2018. The marketing world went crazy and started referring to this new change as “Facebook Zero” and the “Facebook Apocalypse” and…well, you get the idea. The drama was real. While …

More and more with every year, it seems like the world revolves around Google. While there are other search engines (Yahoo and Bing, for example), 77% of online searches are performed via Google making it so the others just don’t seem to matter nearly as much. If Google likes your site, people see you, visit your site, and buy! If …

If you’re running a small business, chances are, you’re operating in a very crowded marketplace. There may be 10, 20 even 100 other businesses that offer similar products/services right in your own backyard. And if you’re operating the type of company that competes in the global marketplace, where people overseas are willing to work for pennies on the dollar, things …

Want to get your message out to a large group of people that are ready to buy? I have two words for you: START SPEAKING!  Think about it: when you speak—whether you’re on a live stage or speaking via a webinar, podcast or something else—every person in attendance has chosen to be at the event you’re speaking at. That said, …

Branding. It’s a word that is vastly misunderstood. Some people think your brand is your logo. Others think it’s your company name. While both your logo and company name are elements of your brand, they aren’t your brand in its entirety. Not even close. Your brand is actually the perception the marketplace has of your company. That perception is created …

Have you ever considered how you might be able to grow your business through speaking? Truthfully, speaking is one of the fastest and most effective ways to spread your message. The problem? Most people aren’t doing it. They say things like: I don’t have a speech. I don’t know how to break into the speaking world. I’ve done really small …