Blog - Page 2 of 10 - SizzleForce, Inc.

Steal 3 Marketing Secrets From These Fortune 500 Company Brand Promise Examples

I was recently lunching with a friend when she tried to explain to me her obsession with Aldi. I have never been to Aldi, and I was fascinated by her explanation.  “The food doesn’t come in fancy packages or anything. It kinda feels like a warehouse. But they had this comfy pillow I wanted, but …

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Your Questions Answered: On Which Social Network Should You Share Content Most Frequently?

It seems like everywhere I turn these days, I’m faced with the age-old question of content marketing: on which social network should you share content most frequently? It’s no surprise, really. Social media networks change algorithms and share settings all of the time, so what might have been a killer way to share content last …

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The Great Google Debate: Google Search Console vs Google Analytics (and Which One Works Harder for Your Small Business)

When someone recently asked about analytics in our free Small Business Marketing Challenge Facebook group, I knew I needed to deep dive into the Google Search Console vs Google Analytics debate.  One common misconception about writers (both content and copy) is that we don’t mess with numbers. That couldn’t be farther from the truth. In …

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How to Use an Inbound Marketing Strategy to Impress Your Audience, Influence Your Industry, and Increase Your Income

Last week, my teenage daughter asked me why people sometimes use stuffy, overcomplicated words to describe ordinary and approachable objects. She asked why we use the term “charcuterie board” when really they’re just fancy Lunchables. She’s not wrong. Anyway, her question inspired me to think about ways this happens in business, but more specifically, in …

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How to Make an Influencer Box Strategy Work for Your Small Business (Plus 5 Custom Influencer Box Ideas!)

Influencer marketing is one of the oldest tricks in the advertising playbook despite what Instagram may tell you. Sure, Instagram influencers are shiny and new with their droves of followers, but really the first person to use influence to promote his wares was Josiah Wedgwood. A talented potter, he leveraged his status as an approved …

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Pros and Cons of Instagram: The Revolving Doors of Social Media Marketing

As marketers, we are often asked, which is the best social media platform?  This is almost as treacherous a question as asking someone who serves the better burger, In ‘n Out or Whataburger. Or if Harry should have ended up with Hermione. Or which season of The Bachelor is best.  Proceed. With. Caution.  Here’s the …

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Buy Now Buttons: 3 Ways to Polish Up the Most Immediate Call-To-Action Online

How to Use Buy Now Buttons to Increase Your Bottom Line Last week, I experienced something I never anticipated ever happening in my lifetime (at least until I have grandkids, which is decades away). I found myself drooling over a Lego set. And it wasn’t just any Lego set either. It was a beautiful, 756-piece …

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8 Sales Secrets From Bestselling Product Description Examples

Want to write a product description that sells more for you (with the least amount of effort)? Learn from these product description examples. You pop up a picture of your product, describe what it is and what it does. Bada-bing, bada-boom. Product descriptions are easy, right?  Wrong.  Product descriptions are the final frontier. The place …

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