You can have millions of people visiting your website every day… but if they don’t convert, it does you absolutely no good. A conversion may be different for you than it is for someone else. For some businesses, a conversion is a sale. For others, each webinar registration or opt-in is counted as a conversion. I’m going to focus on …

If you are a business owner on Facebook, you’ve probably noticed something over the last few months: your visibility and engagement has been steadily decreasing. Chances are, you’re getting very little, if any, engagement on your posts unless you’re paying for it. That’s why today we’re going to do a deep dive into how to maximize visibility on Facebook without …

Running a small business can be hard. And finding marketing resources for small business owners can be even harder. Technology is supposed to ease the overwhelm. But in reality, the sheer number of apps, tools, programs and tutorials available often seem to create more confusion than clarity. There are so many options, it’s hard to know where to start. And …

By now you may have heard the world as we know it is over. Well, the Facebook world anyhow. Last Thursday, Mark Zuckerberg published a post about Facebook’s focus for 2018. The marketing world went crazy and started referring to this new change as “Facebook Zero” and the “Facebook Apocalypse” and…well, you get the idea. The drama was real. While …

More and more with every year, it seems like the world revolves around Google. While there are other search engines (Yahoo and Bing, for example), 77% of online searches are performed via Google making it so the others just don’t seem to matter nearly as much. If Google likes your site, people see you, visit your site, and buy! If …

If you’re running a small business, chances are, you’re operating in a very crowded marketplace. There may be 10, 20 even 100 other businesses that offer similar products/services right in your own backyard. And if you’re operating the type of company that competes in the global marketplace, where people overseas are willing to work for pennies on the dollar, things …

Want to get your message out to a large group of people that are ready to buy? I have two words for you: START SPEAKING!  Think about it: when you speak—whether you’re on a live stage or speaking via a webinar, podcast or something else—every person in attendance has chosen to be at the event you’re speaking at. That said, …

Branding. It’s a word that is vastly misunderstood. Some people think your brand is your logo. Others think it’s your company name. While both your logo and company name are elements of your brand, they aren’t your brand in its entirety. Not even close. Your brand is actually the perception the marketplace has of your company. That perception is created …

Have you ever considered how you might be able to grow your business through speaking? Truthfully, speaking is one of the fastest and most effective ways to spread your message. The problem? Most people aren’t doing it. They say things like: I don’t have a speech. I don’t know how to break into the speaking world. I’ve done really small …

As of mid-2017, Facebook has 1.32 billion daily users, and the average Facebook session lasts an average of 20 minutes. The takeaway here is: people are spending a lot of time on Facebook. A LOT. I absolutely, 100% guarantee you, no matter who your audience is, they are on Facebook. So if you’re not using Facebook to its full marketing …

I’m going to start something new today. I’m going to answer the marketing questions you, and the rest of the SizzleForce community, send me. That said, what’s troubling you when it comes to marketing? What do you wish you knew more about? What have you heard but you want to confirm? Where are you stuck? I will be sharing answers …

I love being treated like a princess. I really do. Don’t you? As I type this, I’m 30,000 feet above the ground, forcefully snuggling with the complete stranger sitting next to me because, well, I’m on an airplane. And unless you’re in first class, this is just how airplane travel is these days. As I sit here uncomfortably resting my …