Branding. It’s a word that is vastly misunderstood. Some people think your brand is your logo. Others think it’s your company name. While both your logo and company name are elements of your brand, they aren’t your brand in its entirety. Not even close. Your brand is actually the perception the marketplace has of your company. That perception is created …
How To Grow Your Business Through Speaking
Have you ever considered how you might be able to grow your business through speaking? Truthfully, speaking is one of the fastest and most effective ways to spread your message. The problem? Most people aren’t doing it. They say things like: I don’t have a speech. I don’t know how to break into the speaking world. I’ve done really small …
3 Ways You Can Make More Money And Get Noticed On Facebook Without Spending A Penny
As of mid-2017, Facebook has 1.32 billion daily users, and the average Facebook session lasts an average of 20 minutes. The takeaway here is: people are spending a lot of time on Facebook. A LOT. I absolutely, 100% guarantee you, no matter who your audience is, they are on Facebook. So if you’re not using Facebook to its full marketing …
How To Crush Marketing Overwhelm
Are you overwhelmed by the sheer number of things you feel like you have to do in order to be visible online? Do you feel like there are simply not enough hours in the day to manage Facebook, Twitter, Instagram, Pinterest, LinkedIn, and whatever else is out there? If you’re nodding your head, “yes,” this post is for you. I’m …
How To Save Money And Avoid Frustration When Designing Your Website
I’m going to start something new today. I’m going to answer the marketing questions you, and the rest of the SizzleForce community, send me. That said, what’s troubling you when it comes to marketing? What do you wish you knew more about? What have you heard but you want to confirm? Where are you stuck? I will be sharing answers …
How To Get Un-stuck Now In 5 Simple Steps
Sometimes I get inspired and I just have to start writing. Most of the time, I keep it private. If you know me well, this may be hard for you to believe, because I share my writing often. But I promise, for every one piece you see, there are probably 100 more that you don’t. Sometimes, I write something that …
How To Create A Delightful Customer Experience
I love being treated like a princess. I really do. Don’t you? As I type this, I’m 30,000 feet above the ground, forcefully snuggling with the complete stranger sitting next to me because, well, I’m on an airplane. And unless you’re in first class, this is just how airplane travel is these days. As I sit here uncomfortably resting my …
How I Became An Entrepreneur Contributor, Overnight
Today was magical! An article I wrote was published in the digital version of Entrepreneur Magazine. Yep, the one that gets 14mm unique visitors every month. [Happy dance!] No, I don’t have friends at Entrepreneur that did me a ‘favor.’ And nope, I have not written for any other A-list publications. But somehow, some way, I still became an Entrepreneur …
20 Takeaways From Traffic & Conversion 2017 You Need To Know
My brain is going to explode. Well, at least that’s how it feels. I just returned from 3 days at the 2017 Traffic & Conversion Summit, presented by Digital Marketer. This is the “who’s who” event of digital marketing. Take one look around and you’ll see peeps like the inventor of infomercials (yes, seriously) and one of Shark Tank’s Original …
15 Game Changing Ideas Every Entrepreneur Can Appreciate
Conferences. Sometimes they’re miserable. Sometimes they rock your world. Most times they hover somewhere in between. But not the one I just returned home from. This one definitely fell in the “rock your world” category. Let me tell you why. More than 500 entrepreneurial change-makers attended the Blastoff Business Breakthrough with Allison Maslan this past weekend in San Diego. It …