At the beginning of each year, Pantone proclaims the color of the year – from Very Peri to Ultimate Gray to Living Coral–the moment is a celebration of hues, down to the nitty-gritty HEX codes.  But it was the aftermath that was perhaps most telling. This year, many companies and influencers jumped on the Viva

If your audience consists of business owners, they’re not just savvy customers: as people with their own projects to market, they can be downright skeptical.  B2B email marketing can be tricky. Along with the more common mistakes you can make in B2C email marketing, now you have an additional layer of challenges associated with trying

A few of our content marketing team members are not exactly what you’d call number-crunching wizards. Calculations? Equations? Numbers? Icky. Shiny pictures and words? Much more fun.  But at the same time, marketing is math. We need to know our numbers to ensure that our tactics are working. That’s where ROI comes in.  Knowing how

There’s been a trend going on for a few years on YouTube called “IceBerg Videos.” The idea is to start at the tip of the iceberg on a subject, then go deeper until you arrive at some deep and obscure knowledge that no one has thought to explore. We won’t get that obscure today, but

We put it to the test! Human vs. AI Content Creation “Welcome to the ultimate showdown of the digital age! In this corner, we have the reigning champions of content creation, the masters of wit and creativity – humans! And in the other corner, we have the challengers, the futuristic tech titans – AI! That’s

AI-Generated text is everywhere these days. ChatGPT (among other AI writing tools) is everywhere.  And we’ve heard a lot of things said about the wonders of AI content. “Just type a prompt in ChatGPT, and it’ll give you EXACTLY what you want!” “It’s so much easier and faster than regular content creation! It requires zero

What is a Pop-Up Shop? A pop-up shop is a fun name for what is essentially a short-term lease/retail investment. Traditionally, brick-and-mortar stores are long-term rentals, with the idea being that you intend to stay in business for as long as possible.  Temporary shared retail spaces have been around for centuries (farmers markets, some antique

Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news.  In this edition:  Clueless Marketing? As If! Ok, but who are these FOR? TikTok is the new The Washington Post From “Blink-and-You’ll-Miss-It” to “Can’t-Miss-This” Clueless Marketing? As If! If you’re new to the SizzleForce Marketing Minute, we love

Any content creator will tell you that the hardest part about creating your own high-performing videos, social media content, blogs, art pieces, and more is to do it consistently and effectively. In the past, we’ve mentioned a few different ways to mitigate the hair-pulling frustration that can come with trying to approach content marketing in

Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news.  In this edition:  Tito’s vodka tackles dry January Apple’s “The Greatest” hits us right in the feels Never smear your lipstick again Another epic “oldies” song goes viral  Tito’s Teams Up with Martha Stewart for DIY January Dry