As of mid-2017, Facebook has 1.32 billion daily users, and the average Facebook session lasts an average of 20 minutes. The takeaway here is: people are spending a lot of time on Facebook. A LOT. I absolutely, 100% guarantee you, no matter who your audience is, they are on Facebook. So if you’re not using Facebook to its full marketing …
How To Crush Marketing Overwhelm
Are you overwhelmed by the sheer number of things you feel like you have to do in order to be visible online? Do you feel like there are simply not enough hours in the day to manage Facebook, Twitter, Instagram, Pinterest, LinkedIn, and whatever else is out there? If you’re nodding your head, “yes,” this post is for you. I’m …
How To Save Money And Avoid Frustration When Designing Your Website
I’m going to start something new today. I’m going to answer the marketing questions you, and the rest of the SizzleForce community, send me. That said, what’s troubling you when it comes to marketing? What do you wish you knew more about? What have you heard but you want to confirm? Where are you stuck? I will be sharing answers …
How To Get Un-stuck Now In 5 Simple Steps
Sometimes I get inspired and I just have to start writing. Most of the time, I keep it private. If you know me well, this may be hard for you to believe, because I share my writing often. But I promise, for every one piece you see, there are probably 100 more that you don’t. Sometimes, I write something that …
How To Create A Delightful Customer Experience
I love being treated like a princess. I really do. Don’t you? As I type this, I’m 30,000 feet above the ground, forcefully snuggling with the complete stranger sitting next to me because, well, I’m on an airplane. And unless you’re in first class, this is just how airplane travel is these days. As I sit here uncomfortably resting my …
How I Became An Entrepreneur Contributor, Overnight
Today was magical! An article I wrote was published in the digital version of Entrepreneur Magazine. Yep, the one that gets 14mm unique visitors every month. [Happy dance!] No, I don’t have friends at Entrepreneur that did me a ‘favor.’ And nope, I have not written for any other A-list publications. But somehow, some way, I still became an Entrepreneur …
20 Takeaways From Traffic & Conversion 2017 You Need To Know
My brain is going to explode. Well, at least that’s how it feels. I just returned from 3 days at the 2017 Traffic & Conversion Summit, presented by Digital Marketer. This is the “who’s who” event of digital marketing. Take one look around and you’ll see peeps like the inventor of infomercials (yes, seriously) and one of Shark Tank’s Original …
15 Game Changing Ideas Every Entrepreneur Can Appreciate
Conferences. Sometimes they’re miserable. Sometimes they rock your world. Most times they hover somewhere in between. But not the one I just returned home from. This one definitely fell in the “rock your world” category. Let me tell you why. More than 500 entrepreneurial change-makers attended the Blastoff Business Breakthrough with Allison Maslan this past weekend in San Diego. It …
5 Reasons More People Aren’t Buying What You Sell… And What You Can Do About It
It’s downright painful when you pour your heart and soul into developing a product or service, put it out to the world and find no one is interested. Dr. Seuss knew all about this. After all, he was rejected 27 times before his book, And To Think I Saw It On Mulberry Street was accepted by a publisher. Henry Ford …
1 Choice That Changed My Life In 2016
Life is full of choices. Little choices that steer how your day goes. Big choices that steer how your year goes. And then, there are the ginormous choices–the ones that can literally change your life–for better or worse–in a matter of seconds. 2016 gave me the opportunity to make a lot of choices. The ginormous kind. Tonight, I spent some time …