I was recently lunching with a friend when she tried to explain to me her obsession with Aldi. I have never been to Aldi, and I was fascinated by her explanation. “The food doesn’t come in fancy packages or anything. It kinda feels like a warehouse. But they had this comfy pillow I wanted, but …
Steal 3 Marketing Secrets From These Fortune 500 Company Brand Promise Examples Read More »
Thanks for your submission. We will contact you soon. You’ve probably seen THAT thank you page message a time or two before. And worse, it was probably laid out on a landing page that exhibited terrible website design. Did it make you feel like you had just made a huge mistake by filling out that …
It seems like everywhere I turn these days, I’m faced with the age-old question of content marketing: on which social network should you share content most frequently? It’s no surprise, really. Social media networks change algorithms and share settings all of the time, so what might have been a killer way to share content last …
You only have one chance at making a first impression. And when it comes to your home page, you better make sure that first impression is a good one; otherwise, you not only risk leaving money on the table, you risk coming across as that dreaded “U” word. Unprofessional. The bad news? You have 50 …
Avoid These Bad Website Design Mistakes At All Costs Read More »
When someone recently asked about analytics in our free Small Business Marketing Challenge Facebook group, I knew I needed to deep dive into the Google Search Console vs Google Analytics debate. One common misconception about writers (both content and copy) is that we don’t mess with numbers. That couldn’t be farther from the truth. In …
Last week, my teenage daughter asked me why people sometimes use stuffy, overcomplicated words to describe ordinary and approachable objects. She asked why we use the term “charcuterie board” when really they’re just fancy Lunchables. She’s not wrong. Anyway, her question inspired me to think about ways this happens in business, but more specifically, in …
Influencer marketing is one of the oldest tricks in the advertising playbook despite what Instagram may tell you. Sure, Instagram influencers are shiny and new with their droves of followers, but really the first person to use influence to promote his wares was Josiah Wedgwood. A talented potter, he leveraged his status as an approved …
As marketers, we are often asked, which is the best social media platform? This is almost as treacherous a question as asking someone who serves the better burger, In ‘n Out or Whataburger. Or if Harry should have ended up with Hermione. Or which season of The Bachelor is best. Proceed. With. Caution. Here’s the …
Pros and Cons of Instagram: The Revolving Doors of Social Media Marketing Read More »
How to Use Buy Now Buttons to Increase Your Bottom Line Last week, I experienced something I never anticipated ever happening in my lifetime (at least until I have grandkids, which is decades away). I found myself drooling over a Lego set. And it wasn’t just any Lego set either. It was a beautiful, 756-piece …
Buy Now Buttons: 3 Ways to Polish Up the Most Immediate Call-To-Action Online Read More »
Want to write a product description that sells more for you (with the least amount of effort)? Learn from these product description examples. You pop up a picture of your product, describe what it is and what it does. Bada-bing, bada-boom. Product descriptions are easy, right? Wrong. Product descriptions are the final frontier. The place …
8 Sales Secrets From Bestselling Product Description Examples Read More »