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The Robots Are Coming! Examples of AI in Marketing and Content Creation

Content marketing is a strange animal. It’s the culmination of art, communications, sales, and science. As content creators, we like to think of it as something human and organic. Something that couldn’t be replicated or AI-generated…and yet with increasing frequency we find ourselves confronted with new articles and examples of AI infiltrating the world of …

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Killer Headlines for LinkedIn | How to Sell Yourself in 220 Characters or Less

Quickly now! Tell us something eye-catching, informative, and inspiring about yourself in 220 characters or less! This opening segment is 220 characters exactly. Of course, we counted! We’re professionals after all… Describing yourself in a way that is compelling, entertaining, and informative is already difficult enough without throwing a character limit in there. But that …

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Christmas just isn’t the same without you.

Macaulay’s reprisal of his iconic role and other marketing campaigns that have become practically synonymous with Christmas Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news.  Check out the marketing trends and headlines that made our heads turn this past month… In this edition:  He’s eating junk …

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5 Essential Email Marketing KPIs That Can Help You Predict The Future (Sort Of)

You know that phrase, “hindsight is 20-20”? It’s very true. There’s nothing worse than being confronted by a decision you made that seemed right at the time but didn’t work out so well. That’s why people are obsessed with trying to predict the future.  We have our own means of predicting the future here at …

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4 Lead Magnet Mistakes That Make You Look Like An Amateur (And How To Avoid Them)

You’ve probably heard of lead magnets before. These freebies entice potential customers to opt into your mailing list. They can include anything from ebooks to checklists to webinars. The idea behind them is simple: If someone signs up for your email subscriber list, then you send them something valuable to thank them for their interest …

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5+ Social Media Post Ideas For Your Business (Using Content You Already Have!)

Coming up with social media post ideas for business sales and promotion can be TOUGH. And TIRING. Writing blog posts and emails can be even worse.  Take these statistics just for example. Did you know that the vast majority of people spend more than 1 hour writing a blog post? In fact, a mind-boggling 19% …

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The lies you’ve been told about 10,000 steps a day, sad puppies, and marketers who can take a joke

Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news.  Check out the marketing trends and headlines that made our heads turn this past month… In this edition:  The brutal truth about 10,000 steps a day Behind-the-scenes podcasts indulge in some intense TV nostalgia Don’t make puppies sad …

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How to Repurpose Content: The Sizzlin’ Secret to Marketing Success

If you’re a fan of the shows Mad Men and New Girl you may be surprised to learn that Jessica Day and Don Draper drank at the same bar. Both of these iconic shows, despite having very different tones, were filmed using the same set. This isn’t exactly unheard of. Television and Film are just …

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