How To Write Like A Rockstar

Does your brain freeze over when it’s time to write content for your website, a new ad or flier? You’re not alone. In fact, most of my clients feel this way. Writing is one of those love it or hate it things. When you love to write, you really, really love it (like I do.) And when you hate to write, you really, …

How To Do Email Marketing Right

Did you know e-mail marketing is still one of the most powerful and cost-effective ways to market your company?  In fact, here are a handful of mind-blowing statistics you need to know: According to the Direct Marketing Association, e-mail marketing yielded an average 4300% return on investment for businesses in the United States. Research by ExactTarget indicates for every $1 …

5 Reasons Why Authentic Marketing Works

I often hear people say marketing feels kind of “yucky” to them. As a marketer, this makes my heart hurt because marketing doesn’t have to be yucky. And quite frankly, it never should be “yucky.” So why do so many people think it is? Here’s my two cents: Marketing feels yucky when it’s unauthentic. Let’s consider the facts. Fact: You’re …

The Best Free Small Business Plugins For WordPress

I’m always on the hunt for new apps and WordPress plugins that will make me more productive. Those little tools that give you amazing insights and just make this small business thing a little bit easier. So, what are the best free small business plugins for WordPress? I’m so glad you asked. Read on… Let me start by reviewing SumoMe‘s collection of plugins designed to …

The Value of Perfectly Imperfect Marketing

The Value of Perfectly Imperfect Marketing The day I recognized successful small business owners are a-ok with perfectly imperfect marketing was the day my business began to flourish. The day I decided to practice the art of publishing perfectly imperfect blog posts, videos, tweets and so on, was the same day I found freedom. No longer in bondage to perfection, suddenly I …

How To Create A Lead Generating Website

How To Create A Lead Generating Website Are you generating leads from your website? Most small business owners are not. Creating a lead-generating website is easier than you may think. In this article I’m going to share 12 tips that will help you create a lead generating website. 1) Be Form Friendly In order to generate leads on your website, …

How to Follow Up After a Networking Event

How to Follow Up After a Networking Event I just walked into my office and found a pile of mail…some bills, a banking statement and then a hand-addressed letter from Dr. Mark Burdette of Community Chiropractic Center. I met Dr. Mark at a networking event a few days ago. Of course, I opened the letter from him first because who …

Five LinkedIn Marketing Tips You Need to Know

Did you know LinkedIn accounts for 64% of all website traffic from social media channels? If that’s not reason enough to spend more time cultivating relationships there, consider this: 100 million professionals in the United States use LinkedIn (40% on a daily basis!) And here are two real whoppers for you: A Sales Guy Consulting found that 72.6% of salespeople using social …

How To Write a Professional Bio

How To Write A Professional Bio Perhaps you’re speaking at an event and they need to introduce you. Or maybe you’re posting something about yourself on a social media platform.  Or maybe you’ve been featured in the media and they need something to share with the audience. It’s critical to have your professional bio at your fingertips in this day …