How to Repurpose Content: The Sizzlin’ Secret to Marketing Success

If you’re a fan of the shows Mad Men and New Girl you may be surprised to learn that Jessica Day and Don Draper drank at the same bar. Both of these iconic shows, despite having very different tones, were filmed using the same set. This isn’t exactly unheard of. Television and Film are just

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A Perfect First Impression: Elements of a Product Landing Page that Converts

So you want to write the best product landing page possible? Well, then, it’s time for a little mental exercise! Imagine yourself at a convention. You’re attending it with the intention of meeting new people, so you’re not too surprised when someone comes running up to you and introduces themselves. Here are four distinct individuals.

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Creepy Smiles, Imaginary Instagrammers Worth $$$, & More

Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news.  Check out the marketing trends and headlines that made our heads turn this past month… In this edition:  Forget Kim Kardashian. Meet Miquela.  Beyonce Inspires and Kendrick Advises Is insulting your audience’s intelligence a good marketing strategy?  (Spoiler

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Increasing the Price of Your Products or Services (Without Angering Your Customers)

Inflation.  It’s quite the buzzword right now. In fact, EVERYONE seems to be talking about it. And its effects are far-reaching and completely unexpected.  Brides and grooms are cutting people from their guest lists (Sorry Uncle Steve. The caterer just raised their price on roasted chicken).  Beleaguered customers absolutely salivated over Labor Day deals (will

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Luxury Branding: How To Make Your Clients Feel Like A Million Dollars

Everyone wants nice things, right?  There are thousands of songs, YouTube videos, and blog posts just about the concept of having nice things. There’s even a whole culture in hip-hop built around posing for pictures with cash while dripping with precious metals. But why bother? … you might be thinking. Leave luxury branding to the

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Empathy in Marketing: How Choco Taco Inspired a Brand Loyalty Movement

Did you know that there is an entire Instagram page dedicated to sharing pictures of sad chairs?“ This one in particular is a whole mood.  The Instagram page “sadchairs” ceased to be active in 2020, but the fact that it existed in the first place proves something: Human beings will empathize with anything. It happens to

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Gas stations worth traveling for, Oreo obsessions, & what luxury car shopping is really like

Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news.  Check out the marketing trends and headlines that made our heads turn this past month…  In this edition:  Why Kwik Trip has been proclaimed the Disneyland of the Mid-West.  Too many discounts! Our new obsession with Oreos  Smart

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Anna Delvey’s Instagram Growth Hacks That Attracted 1 Million Followers

One of our team members told us an interesting story the other day. It was about how her mother snuck into a function at a hotel filled with wealthy socialites. She managed to spend the entire evening there and even mingled with guests without being questioned. When asked how she did it, her mother shrugged

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