How to Transform a Disappointed Customer Into a Raving Fan

I was recently reminded just how much customer service can really make or break a sale. This past January I invested in Infusionsoft, which claims to be small business sales and marketing software that helps you get organized, grow sales and save time. My business had grown so much that I desperately needed a tool that could help me simplify …

Marketing Plans For Small Business

Would you rather put your hand in a blender than create marketing plans? For small business owners, often the answer is a resounding “YES!” The task is often time-consuming, tedious and some would even say mind-numbing. But then there are people like me. Marketing nerds that live to create marketing plans for small businesses. People that keep notepads on their …

5 Simple Steps To Generating Qualified Leads

We’ve all heard about the sales funnel–that inverted pyramid that directs prospects through your sales process and eventually, produces a paying client. But how do you find the leads to hop into your funnel to begin with? Times have changed. It’s not as easy as it used to be. Customers are jaded to all of the marketing noise. And the …

19 Ways To Maximize Facebook Engagement

Let’s face it—we all know the more you engage your Facebook “fans,” the faster your customer list can grow. However, as a business owner with a “to do” list a mile long, finding the time to consistently engage may seem next to impossible.  Good news! It’s NOT!  As the saying goes, you can’t eat an elephant in one bite. So, …

How To Use Google+ For Small Business

If you own a local business, you, of all people absolutely must get your arms around Google+. Just a few days ago, Google Places changed to Google+ pages – did you catch that? This means, if you want your local biz to stay visible on Google, you’ve gotta get into Google+. Period. If you’re tempted to throw your computer off …

How To Make Money Using LinkedIn

Are you guilty of creating your profile on LinkedIn and then <GASP> abandoning it? I hate to say this, however, you’re in very good company. If you want to know how to make money using LinkedIn, this is your lucky day. LinkedIn is a business goldmine for all of you B2B entrepreneurs–and it’s really very simple to use with just …

How To Build Customer Loyalty

This morning I read the most insightful post on Google+ by Guy Kawasaki. It was so invigorating, I just couldn’t help but ask him for permission to share it. And being the enchanting guy that he is, he told me to go for it! So here goes: “My friend, Carmine Gallo, has written a book called The Apple Experience: Secrets …

How To Use Google+ For Small Business

By popular request, I’m going to teach you how to use Google+ For Small Business this month on my Facebook page. Each day I’ll share a new tip that you need to know to make your presence on Google+ rock. If you haven’t yet “liked” my page, you need to do that pronto. And remember, if you engage with the …

How To Get On The First Page of Google

Of course you want to know how to get on the first page of Google, everyone does! But how? And can I guarantee these suggestions will land you that coveted first spot? If I could make that guarantee I’d be swimming in money right now. Google keeps their secrets behind tight lips. However, small business owners with limited marketing budgets …

How To Find Business Leads On Twitter

This morning I was checking out my research files and came across a great article from Copyblogger.com on how to find business leads on Twitter. As usual, my friends at Copyblogger did an outstanding job of simplifying a task that the general public seems to over-complicate. Here’s my paraphrased simplification of Copyblogger’s simple process. To find business leads on Twitter …