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Marketing Strategy

One Marketing Trend You CAN’T Ignore | SizzleForce Marketing

The Personalization Trend (& Why It Isn’t Actually A Trend)  In 2018 something groundbreaking happened (even if you didn’t hear about it).  It was a release on Netflix that, for many, foretold of the future of a lot of things– Of entertainment. Of industry. Of the way we interact with media.  And for marketers, it …

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How a Fractional CMO Can Achieve Marketing Goals, Attract New Business, and Save Your Sanity

There’s a lot an entrepreneur can do to start and maintain their business. You probably know what I’m talking about if you’re reading this. (Why else would you be on a marketing blog?!)  You can have the idea, create the business plan, and bring your vision to life. You can hire support staff to help …

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Avoiding The #1 Mistake Owners Make When Marketing For Small Business

You’ve probably heard the statistic that most businesses don’t survive past their first several years. That’s super depressing.  But I have good news for you. It doesn’t have to be that way.  As marketers, we really want each and every one of you to thrive. We want to see you make your dream of business …

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Use These Emotional Motivators When People Simply Aren’t Buying What You Sell

A marketing campaign that isn’t performing can feel incredibly frustrating. But to fix it, you have to start somewhere. That can be harder than it sounds.  Or, it can be easier. Because over the decades, we have found that the main reason that a message doesn’t resonate with your audience boils down to one thing…  …

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The Digital Marketing Funnel and Your Small Business: How to Reimagine Your Buyer’s Journey to Benefit Everyone Involved

Last week, we dropped off my oldest son at college and I couldn’t help but think about digital marketing funnels. Well, I couldn’t help but think of digital marketing funnels after the Niagara Falls-level tears finally stopped.  You see, the whole college selection process has a lot in common with what we do here at …

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Top-Sellers Know How To Increase Sales On Etsy. With These 9 Tips, You Will Too.

If you are wondering how to increase sales on Etsy, you aren’t alone. With over 1.9 million sellers on Etsy’s platform, there’s a lot of competition out there! But you CAN stand out. The 9 strategies below will help you boost sales. None of them are rocket science. Some of them work instantly; others take …

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2021 Traffic and Conversion Summit Notes: The Future of Marketing Your Small Business

If you want to know the future of marketing your small business in 2022, you need to know what the world’s smartest marketers are sharing this week in San Diego at the 2021 Traffic & Conversion Summit. It is known as the largest digital marketing and networking event in North America. The digital marketing strategies …

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Steal 3 Marketing Secrets From These Fortune 500 Company Brand Promise Examples

I was recently lunching with a friend when she tried to explain to me her obsession with Aldi. I have never been to Aldi, and I was fascinated by her explanation.  “The food doesn’t come in fancy packages or anything. It kinda feels like a warehouse. But they had this comfy pillow I wanted, but …

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