There’s no escaping the impact of Artificial Intelligence on content creation, and with a myriad of AI Marketing Tools available, it’s easy to see why. Yet, we constantly return to ChatGPT. And there’s a good reason for that.
Everything is a subscription service these days. You can get subscriptions for your groceries, your coffee, wine, clothes – literally everything. So we understand why you might be hesitant to invest in yet another subscription service. But at the time of writing this blog, ChatGPT Plus is just $20 a month, and from our perspective, if you’re using ChatGPT for constant content creation, that $20 is worth every penny.
We’re going to be upfront – everyone on our team has access to ChatGPT Plus. Considering the amount of content creation we do, it was a no-brainer. There are of course pros and cons – but generally speaking, getting access to ChatGPT even during peak hours, a faster response time, and access to new features are all examples of reasons why we immediately jumped in and got the paid version of ChatGPT.
Today we’re going to break it down for you and explain why when we’re asked “Is ChatGPT Plus worth it?”, we lean toward yes for most scenarios.
1. ChatGPT 4 Is Worth the Hype
The difference in quality between content written by ChatGPT 3.5 and ChatGPT 4 is astounding.
It’s just immediately obvious. And we conducted a little experiment to prove it. We wrote a prompt asking ChatGPT to do the following:
“Write a very short informative Facebook post about black cats. Use the following format:
The tone should be witty, fun, and a little sassy. Avoid redundant language.
Start by addressing the fear that people have of black cats being bad luck. Then use the bullet points to address why they’re the best.
Using emojis as bullet points, give me 3 facts about black cats. Use emojis and end with a CTA to “Call now to be adopted by a black cat.”
And the results…well…
It’s…cute. Very cute. But we wanted this to be a short Facebook Post. This is a little long, the emojis are a bit much, the 3 facts they incorporated are long-winded.
Here’s what ChatGPT 4 gave us:
We didn’t change the prompt. The prompts used for each were identical, the only difference is the version of ChatGPT used. ChatGPT 4’s version is shorter, makes better use of emojis, and just does a better overall job of delivering the results we asked for.
Of course, there’s a catch. While ChatGPT4 has a better memory, produces higher quality content, and is more consistent than ChatGPT 3.5 – it has a maximum of 25 prompt inputs every 3 hours. But, it always requires significantly fewer prompts to get the output you want! Especially with the special beta content that subscription users get access to.
2. It’s time to hit the Web!
We spend more time on the Internet than we’d like to admit. So until recently, the biggest complaint we had about ChatGPT was its inability to search and pull up relevant information. This frequently resulted in misinformation, outdated information, or good old-fashioned ChatGPT “hallucinations.”
However, with ChatGPT Plus, you can enable beta built-in web browsing with Bing. You just head down to your profile and enable the beta feature and once you do that, you are in for a treat!
Web browsing opens a new realm of possibilities for content generation and research. For example, if you’re a bakery in The Woodlands, Texas, you can use ChatGPT to look up the top-rated bakeries in your area and get a glimpse of what your competition is doing.
You can also use it to determine the latest trends in your industry. What makes this so exciting is that it means we’re no longer limited to information before September 2021! You can request sources for all the content provided, and visit the links yourself to ensure that the information you have is accurate and up-to-date.
We’ve also used this tool to examine website copy and summarize web-pages quickly. This can speed up the process of research and comparison. Essentially, using the web-browsing feature opens ChatGPT to the world.
But even that isn’t quite as exciting as what’s coming up!
3. Plug-In To Your ChatGPT Experience
If the terrible pun in this headline wasn’t sufficient warning: we’re talking about PlugIns! They bring a whole new level of functionality to the ChatGPT experience. But what is a plugin, you ask? It’s a kind of add-on. A lot of software uses plugins to expand their experience. And while many of these plugins are in beta, we’ve found them to be outrageously useful.
Plugins like Web-Pilot and Access Link, ChatWithPDF, and Video Insights enhance the web-browsing abilities of ChatGPT, giving it access to PDFs, Word documents, and even youtube videos. This means you can use ChatGPT to read and edit a blog, summarize a video, or a PDF.
There are also plugins such as Prompt Perfect, which can ensure that you’re making the most of your prompts so that you don’t waste time trying to find the right way to make requests.
But really, there are plugins for everything from doing the math to finding deals on your favorite shopping to learning a new language. Access to ChatGPT Plus’s plugins feature really does make it worth it, as you’re getting access to hundreds of tools in one.
4. Yes, You Still Need Human Intelligence
Yes, ChatGPT Plus is worth it if you’re using it a lot. But even with all the shiny new features and sparkling potential, we still don’t feel like it can replace a person entirely. At this time, we believe that harnessing the power of AI for content marketing is not solely about letting the machine do the work. It’s about letting human intelligence guide the process.
When we use ChatGPT, we still go back through with a fine-tooth comb to ensure that our content is engaging, accurate, and true to our brand. But what’s great is that we can do that with more efficiency than ever, because ChatGPT takes care of the idea generation, and the initial drafting, and, with the right plugins, can even help with research.
5. Our Most Important Super-Secret Bonus Tip
You’ve made it this far, and we’re proud of you! And we’re also excited that you’re starting your ChatGPT journey with us. But there’s one last piece of advice we have to share with you.
We’ve said it a million times, and we’ll say it a million more! ChatGPT isn’t going to generate stellar content if it doesn’t know anything about your business. Even ChatGPT 4 with all its plugins won’t know everything it needs.
If you jump in and say “write me a social media post about best practices for dog training” it’s going to give you a generic social media post about dog training. The same generic social media post that a hundred other pet business owners may ask it to generate.
That’s why you have to train ChatGPT on your business.
With the right series of prompts, you can train ChatGPT on everything it needs to know and then use that training session to generate content that is tailored to your brand and audience. No more generic posts.
We want to show you how to train ChatGPT to act as your AI Marketing assistant, save you thousands of dollars on marketing costs and still create content that is specific to your business. Let us help you unleash the power of AI! Schedule your 1 on 1 AI Consultation session today!