Last week, we dropped off my oldest son at college and I couldn’t help but think about digital marketing funnels. Well, I couldn’t help but think of digital marketing funnels after the Niagara Falls-level tears finally stopped. You see, the whole college selection process has a lot in common with what we do here at
If you are wondering how to increase sales on Etsy, you aren’t alone. With over 1.9 million sellers on Etsy’s platform, there’s a lot of competition out there! But you CAN stand out. The 9 strategies below will help you boost sales. None of them are rocket science. Some of them work instantly; others take
Top-Sellers Know How To Increase Sales On Etsy. With These 9 Tips, You Will Too. Read More »
I was recently lunching with a friend when she tried to explain to me her obsession with Aldi. I have never been to Aldi, and I was fascinated by her explanation. “The food doesn’t come in fancy packages or anything. It kinda feels like a warehouse. But they had this comfy pillow I wanted, but
Steal 3 Marketing Secrets From These Fortune 500 Company Brand Promise Examples Read More »
Thanks for your submission. We will contact you soon. You’ve probably seen THAT thank you page message a time or two before. And worse, it was probably laid out on a landing page that exhibited terrible website design. Did it make you feel like you had just made a huge mistake by filling out that
3 Things Every Thank You Page MUST Have Read More »
It seems like everywhere I turn these days, I’m faced with the age-old question of content marketing: on which social network should you share content most frequently? It’s no surprise, really. Social media networks change algorithms and share settings all of the time, so what might have been a killer way to share content last
You only have one chance at making a first impression. And when it comes to your home page, you better make sure that first impression is a good one; otherwise, you not only risk leaving money on the table, you risk coming across as that dreaded “U” word. Unprofessional. The bad news? You have 50
Avoid These Bad Website Design Mistakes At All Costs Read More »
When someone recently asked about analytics in our free Small Business Marketing Challenge Facebook group, I knew I needed to deep dive into the Google Search Console vs Google Analytics debate. One common misconception about writers (both content and copy) is that we don’t mess with numbers. That couldn’t be farther from the truth. In
Last week, my teenage daughter asked me why people sometimes use stuffy, overcomplicated words to describe ordinary and approachable objects. She asked why we use the term “charcuterie board” when really they’re just fancy Lunchables. She’s not wrong. Anyway, her question inspired me to think about ways this happens in business, but more specifically, in
Influencer marketing is one of the oldest tricks in the advertising playbook despite what Instagram may tell you. Sure, Instagram influencers are shiny and new with their droves of followers, but really the first person to use influence to promote his wares was Josiah Wedgwood. A talented potter, he leveraged his status as an approved
As marketers, we are often asked, which is the best social media platform? This is almost as treacherous a question as asking someone who serves the better burger, In ‘n Out or Whataburger. Or if Harry should have ended up with Hermione. Or which season of The Bachelor is best. Proceed. With. Caution. Here’s the
Pros and Cons of Instagram: The Revolving Doors of Social Media Marketing Read More »