How To Make Money Using LinkedIn

Are you guilty of creating your profile on LinkedIn and then <GASP> abandoning it? I hate to say this, however, you’re in very good company. If you want to know how to make money using LinkedIn, this is your lucky day. LinkedIn is a business goldmine for all of you B2B entrepreneurs–and it’s really very simple to use with just …

How To Build Customer Loyalty

This morning I read the most insightful post on Google+ by Guy Kawasaki. It was so invigorating, I just couldn’t help but ask him for permission to share it. And being the enchanting guy that he is, he told me to go for it! So here goes: “My friend, Carmine Gallo, has written a book called The Apple Experience: Secrets …

How To Use Google+ For Small Business

By popular request, I’m going to teach you how to use Google+ For Small Business this month on my Facebook page. Each day I’ll share a new tip that you need to know to make your presence on Google+ rock. If you haven’t yet “liked” my page, you need to do that pronto. And remember, if you engage with the …

How To Get On The First Page of Google

Of course you want to know how to get on the first page of Google, everyone does! But how? And can I guarantee these suggestions will land you that coveted first spot? If I could make that guarantee I’d be swimming in money right now. Google keeps their secrets behind tight lips. However, small business owners with limited marketing budgets …

How To Find Business Leads On Twitter

This morning I was checking out my research files and came across a great article from Copyblogger.com on how to find business leads on Twitter. As usual, my friends at Copyblogger did an outstanding job of simplifying a task that the general public seems to over-complicate. Here’s my paraphrased simplification of Copyblogger’s simple process. To find business leads on Twitter …

Michael Stelzer Speaks: An Interview With A Small Business Marketing Guru!

Michael Stelzer Speaks: An Interview With A Small Business Marketing Guru! Today I had the honor of interviewing small business marketing guru, Michael Stelzner. Michael’s newest book, Launch: How To Quickly Propel Your Business Beyond the Competition, was just released to the public last week. When I went to pick up my copy, there was only one left at my …

How To Respond To Yelp Reviews

Yelp scares a lot of the business owners I consult. They know it’s a big player. They know masses of people consult Yelp before making their buying decisions. And yet, most of the small business owners I consult with have no idea how to use Yelp effectively. And often, they don’t take time to learn until they get their first …

How To Build Relationships On Facebook

If you want to build your business, there’s really only one thing you need to focus on: building relationships. The word relationship is defined as “an emotional connection between people.” Now, I know we’re talking about business in this article, so some of you may be thinking “this is about a business transaction, not about personal issues. Why are you …

How To Do a SWOT Analysis

How to Do a SWOT Analysis One of the most important marketing exercises a small business owner can complete is called a SWOT Analysis. This strategic exercise helps you identify new marketing opportunities and get ahead of your competition by meeting consumer needs that your competition is not filling. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. I recommend that …