If you’re a fan of the shows Mad Men and New Girl you may be surprised to learn that Jessica Day and Don Draper drank at the same bar. Both of these iconic shows, despite having very different tones, were filmed using the same set. This isn’t exactly unheard of. Television and Film are just […]
How to Repurpose Content: The Sizzlin’ Secret to Marketing Success Read More »
Inflation. It’s quite the buzzword right now. In fact, EVERYONE seems to be talking about it. And its effects are far-reaching and completely unexpected. Brides and grooms are cutting people from their guest lists (Sorry Uncle Steve. The caterer just raised their price on roasted chicken). Beleaguered customers absolutely salivated over Labor Day deals (will
Increasing the Price of Your Products or Services (Without Angering Your Customers) Read More »
Did you know that there is an entire Instagram page dedicated to sharing pictures of sad chairs?“ This one in particular is a whole mood. The Instagram page “sadchairs” ceased to be active in 2020, but the fact that it existed in the first place proves something: Human beings will empathize with anything. It happens to
Empathy in Marketing: How Choco Taco Inspired a Brand Loyalty Movement Read More »
The Personalization Trend (& Why It Isn’t Actually A Trend) In 2018 something groundbreaking happened (even if you didn’t hear about it). It was a release on Netflix that, for many, foretold of the future of a lot of things– Of entertainment. Of industry. Of the way we interact with media. And for marketers, it
One Marketing Trend You CAN’T Ignore | SizzleForce Marketing Read More »
There’s a lot an entrepreneur can do to start and maintain their business. You probably know what I’m talking about if you’re reading this. (Why else would you be on a marketing blog?!) You can have the idea, create the business plan, and bring your vision to life. You can hire support staff to help
You’ve probably heard the statistic that most businesses don’t survive past their first several years. That’s super depressing. But I have good news for you. It doesn’t have to be that way. As marketers, we really want each and every one of you to thrive. We want to see you make your dream of business
Avoiding The #1 Mistake Owners Make When Marketing For Small Business Read More »
A marketing campaign that isn’t performing can feel incredibly frustrating. But to fix it, you have to start somewhere. That can be harder than it sounds. Or, it can be easier. Because over the decades, we have found that the main reason that a message doesn’t resonate with your audience boils down to one thing…
Use These Emotional Motivators When People Simply Aren’t Buying What You Sell Read More »
Last week, we dropped off my oldest son at college and I couldn’t help but think about digital marketing funnels. Well, I couldn’t help but think of digital marketing funnels after the Niagara Falls-level tears finally stopped. You see, the whole college selection process has a lot in common with what we do here at
If you are wondering how to increase sales on Etsy, you aren’t alone. With over 1.9 million sellers on Etsy’s platform, there’s a lot of competition out there! But you CAN stand out. The 9 strategies below will help you boost sales. None of them are rocket science. Some of them work instantly; others take
Top-Sellers Know How To Increase Sales On Etsy. With These 9 Tips, You Will Too. Read More »
If you want to know the future of marketing your small business in 2022, you need to know what the world’s smartest marketers are sharing this week in San Diego at the 2021 Traffic & Conversion Summit. It is known as the largest digital marketing and networking event in North America. The digital marketing strategies
2021 Traffic and Conversion Summit Notes: The Future of Marketing Your Small Business Read More »
Sizzlin’ Fun Fact
Leanne is an actress as well as a writer, and one of her most cherished performances was getting an opportunity to play Captain Hook in a production of Peter Pan. Thanks to her theatrical training, she also does accents and can cry on cue (but would prefer not to, thanks). She’s also a D&D nerd to her core.
Bio
Let’s get this out of the way; Leanne is not a fan of writing about herself. She much prefers writing about others! With a background in theater and dialogue writing, Leanne has a special talent for capturing an audience’s attention while being hyper-aware of a brand’s voice. Good copy is, to her, a complex potion made of dialogue, poetry, visual art, psychology, and computer science. Luckily, these are some of her favorite subjects!
In addition to her love of storytelling, Leanne adores problem-solving. It is that problem-solving drive that makes her copy functional as well as entertaining. Whether it’s writing copy for your website, social media pages, a blog post, an email campaign, or a neat little lead magnet, Leanne excels at creating valuable content that draws eyeballs.
“Every brand is a character with a unique personality: my job is to capture that personality, communicate its message and make people want more! Knowing that something I’ve written is helping a client while providing value to the readers is definitely the most satisfying part of my day!”
Specialties
Achievements & Awards