Stephanie Nivinskus

We made it! 2020 is finally behind us! Collectively, we learned a lot about how to manage our businesses during ~unprecedented times ~ (can we all agree to bury that phrase?!) as well as how to determine what works for our audience and what doesn’t. To keep the business self-awareness momentum going, we’re offering up

If we had to name the most frequent complaint we hear from small business owners, it’s that creating an email marketing strategy is too hard, too time-consuming, and too much work. This complaint always hits us right in our email-loving hearts. Because email marketing works! In fact, it works better than just about any other

If you’re a small business owner, you’re probably feeling exhausted, overwhelmed, stressed out or a mix of all three now that the end of the year is closing in on us. It’s been an emotional whirlwind of a year, that’s for sure, with a global pandemic, tumultuous election season, wildfires and more. But one thing

It’s downright painful when you pour your heart and soul into developing a product or service, put it out to the world and find no one is interested. Dr. Seuss knew all about this. After all, he was rejected 27 times before his book, And To Think I Saw It On Mulberry Street was accepted

Whether you run a business online or you’re just online to promote your business, content marketing and copywriting are part of your day-to-day life. Even if you don’t realize it.  Don’t believe me? Raise your hand if you’ve done one or more of the following in the last 24 hours: Shared a product image on

There’s no way to get a second chance at making a first impression. This rings true in person and on the Internet. Don’t believe me?  When a browser finds you online, they form an opinion about your online presence in less than half of a second (and judge your social media bio!). That means within

How long does it take you to check your phone after you wake up in the morning? According to a 2018 study, 57% of American adults check their phones within 10 minutes of opening their eyes. Ten. Minutes. That means just over half of us roll over each morning, pick up our phones and scroll

You can have millions of people visiting your website every day… but if they don’t convert, it does you absolutely no good. A conversion may be different for you than it is for someone else. For some businesses, a conversion is a sale. For others, each webinar registration or opt-in is counted as a conversion.

Chances are, you’ll attend more parties, special events and get togethers of various kinds in December than any other time of year. That also means you’ll have more opportunities to network like a ninja this month than you have since last Christmas. With that being the case, there’s never been a better time than now

A recent Pew Research study found that 81% of American adults go online once a day, and 28% report being “constantly” online. Chances are your potential customers are hanging out online right now.  That’s why the marketing of yesterday (think billboards, newspapers, and flyers) is no longer the most efficient way to get your brand