It can be difficult to understand the difference between a “good writer” and a copywriter. After all, when discussing various writing projects people often say things like, “I’m a good writer. In fact:” ?♀️ …I have a degree in English! ?♀️ …I’m a proud grammar, spelling and punctuation FREAK! Everyone in my circle knows I’m the “go-to” […]
The Difference Between A “Good Writer” And A Copywriter Read More »
How many times have you met someone, heard their story, and immediately known that you could help them? And then… learned they’re simply not ready to buy… 🙁 It’s frustrating, isn’t it? And it can be incredibly disheartening. The worst part? If you don’t have a way to get that person on your list so
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It’s a tough time. The novel coronavirus that causes COVID-19 has swept across the world, destroying lives, livelihoods, and economic safeguards. Small business owners have been bludgeoned by this catastrophic tragedy and many are on the verge of having to permanently shutter their doors. I don’t know who needs to hear this….but if you’re a
Back before the pandemic made getting a puppy cool (okay, okay, getting a puppy has always been cool), my family welcomed Lucy into our lives. Lucy is a Ruby Cavalier King Charles Spaniel, and she immediately stole our hearts. She also instantly secured a position as SizzleForce Marketing’s Vice President of Happiness. I promise it’s
How to Be a Better Entrepreneur and Business Owner According to My Dog Read More »
As of mid-2017, Facebook has 1.32 billion daily users, and the average Facebook session lasts an average of 20 minutes. The takeaway here is: people are spending a lot of time on Facebook. A LOT. I absolutely, 100% guarantee you, no matter who your audience is, they are on Facebook. So if you’re not using
3 Ways You Can Make More Money And Get Noticed On Facebook Without Spending A Penny Read More »
If you’re anything like me, you’re obsessed with your business. Absolutely obsessed. If they made Wheaties in the shape of your product or service, that would be breakfast Every. Single. Day. And listen, I’m right there with you. I eat, sleep, and breathe marketing and copywriting. So that’s why I have to ask you a
The Ultimate Secret Weapon for Running a Successful Business Isn’t What You Think It Is Read More »
Did you know LinkedIn accounts for 64% of all website traffic from social media channels? If that’s not reason enough to spend more time cultivating relationships there, consider this: 100 million professionals in the United States use LinkedIn (40% on a daily basis!) And here are two real whoppers for you: A Sales Guy Consulting
Five LinkedIn Marketing Tips You Need to Know Read More »
There’s no denying the power of social media these days. Hello, people, it’s 2019 and if you have a business, you better believe it’s time to choose a social platform and CONNECT. According to Business News Daily, approximately 70% of Americans are on social media—that’s a HUGE market to tap into. That said, at the
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Sometimes I get inspired and I just have to start writing. Most of the time, I keep it private. If you know me well, this may be hard for you to believe, because I share my writing often. But I promise, for every one piece you see, there are probably 100 more that you don’t.
How To Get Un-stuck Now In 5 Simple Steps Read More »
Given the current situation with Coronavirus, business owners are scrambling to adjust to Plan B—the one that tells us how to show up in a socially-isolated, quarantined world that no one saw coming. The one that requires a different kind of communication that’s not in your brand voice guide. The one that requires a perfect
Copywriting During A Crisis – The Do’s & Don’ts In The Midst Of The Coronavirus Crisis Read More »
Sizzlin’ Fun Fact
Leanne is an actress as well as a writer, and one of her most cherished performances was getting an opportunity to play Captain Hook in a production of Peter Pan. Thanks to her theatrical training, she also does accents and can cry on cue (but would prefer not to, thanks). She’s also a D&D nerd to her core.
Bio
Let’s get this out of the way; Leanne is not a fan of writing about herself. She much prefers writing about others! With a background in theater and dialogue writing, Leanne has a special talent for capturing an audience’s attention while being hyper-aware of a brand’s voice. Good copy is, to her, a complex potion made of dialogue, poetry, visual art, psychology, and computer science. Luckily, these are some of her favorite subjects!
In addition to her love of storytelling, Leanne adores problem-solving. It is that problem-solving drive that makes her copy functional as well as entertaining. Whether it’s writing copy for your website, social media pages, a blog post, an email campaign, or a neat little lead magnet, Leanne excels at creating valuable content that draws eyeballs.
“Every brand is a character with a unique personality: my job is to capture that personality, communicate its message and make people want more! Knowing that something I’ve written is helping a client while providing value to the readers is definitely the most satisfying part of my day!”
Specialties
Achievements & Awards