SizzleForce Team

How many times have you met someone, heard their story, and immediately known that you could help them? And then… learned they’re simply not ready to buy… 🙁 It’s frustrating, isn’t it? And it can be incredibly disheartening. The worst part? If you don’t have a way to get that person on your list so […]

It’s a tough time. The novel coronavirus that causes COVID-19 has swept across the world, destroying lives, livelihoods, and economic safeguards. Small business owners have been bludgeoned by this catastrophic tragedy and many are on the verge of having to permanently shutter their doors.  I don’t know who needs to hear this….but if you’re a

Back before the pandemic made getting a puppy cool (okay, okay, getting a puppy has always been cool), my family welcomed Lucy into our lives. Lucy is a Ruby Cavalier King Charles Spaniel, and she immediately stole our hearts. She also instantly secured a position as SizzleForce Marketing’s Vice President of Happiness. I promise it’s

As of mid-2017, Facebook has 1.32 billion daily users, and the average Facebook session lasts an average of 20 minutes. The takeaway here is: people are spending a lot of time on Facebook. A LOT. I absolutely, 100% guarantee you, no matter who your audience is, they are on Facebook. So if you’re not using

If you’re anything like me, you’re obsessed with your business. Absolutely obsessed. If they made Wheaties in the shape of your product or service, that would be breakfast Every. Single. Day.  And listen, I’m right there with you. I eat, sleep, and breathe marketing and copywriting. So that’s why I have to ask you a

Did you know LinkedIn accounts for 64% of all website traffic from social media channels? If that’s not reason enough to spend more time cultivating relationships there, consider this: 100 million professionals in the United States use LinkedIn (40% on a daily basis!) And here are two real whoppers for you: A Sales Guy Consulting

There’s no denying the power of social media these days. Hello, people, it’s 2019 and if you have a business, you better believe it’s time to choose a social platform and CONNECT. According to Business News Daily, approximately 70% of Americans are on social media—that’s a HUGE market to tap into. That said, at the

Sometimes I get inspired and I just have to start writing. Most of the time, I keep it private. If you know me well, this may be hard for you to believe, because I share my writing often. But I promise, for every one piece you see, there are probably 100 more that you don’t.

Given the current situation with Coronavirus, business owners are scrambling to adjust to Plan B—the one that tells us how to show up in a socially-isolated, quarantined world that no one saw coming. The one that requires a different kind of communication that’s not in your brand voice guide. The one that requires a perfect

A simple Google search of your city name plus “Black-owned businesses” will most likely return a list of local restaurants, boutiques, coffee shops, and more. As a southern Californian, I’m excited to try out some of these Black-owned businesses in San Diego and Los Angeles, but there are lists available for dozens of major cities