SizzleForce Team

A simple Google search of your city name plus “Black-owned businesses” will most likely return a list of local restaurants, boutiques, coffee shops, and more. As a southern Californian, I’m excited to try out some of these Black-owned businesses in San Diego and Los Angeles, but there are lists available for dozens of major cities […]

“Running a business without advertising is like winking at a girl in the dark. You know what you’re doing, but no one else does.” –Stuart Henderson I’d like to build on this idea with my own quote. “Running a business without a social media strategy is like throwing your time and money down the drain.

Branding. It’s a word that is vastly misunderstood. Some people think your brand is your logo. Others think it’s your company name. While both your logo and company name are elements of your brand, they aren’t your brand in its entirety. Not even close. Your brand is actually the perception the marketplace has of your

The day I recognized successful small business owners are a-ok with perfectly imperfect marketing was the day my business began to flourish. The day I decided to practice the art of publishing perfectly imperfect blog posts, videos, tweets and so on, was the same day I found freedom. No longer in bondage to perfection, suddenly I was

Running a small business can be hard. And finding marketing resources for small business owners can be even harder. Technology is supposed to ease the overwhelm. But in reality, the sheer number of apps, tools, programs and tutorials available often seem to create more confusion than clarity. There are so many options, it’s hard to

I’d be a big fat liar if I told you things have always been peachy. There have been days, weeks and even months when putting my head in the blender seemed like a better idea than this entrepreneur thing. Owning a small business can be both exhilarating and exhausting. This year I celebrated my 6th

Want to grow your email list fast?? You need a lead magnet. A lead what now? Don’t worry, this isn’t one more thing to clunk up your fridge—it’s a powerful marketing tool and if we’re being honest, it’s not really a “secret”. In fact, if you’ve done any online browsing or shopping for literally anything

Conferences. Sometimes they’re miserable. Sometimes they rock your world. Most times they hover somewhere in between. But not the one I just returned home from. This one definitely fell in the “rock your world” category. Let me tell you why. More than 500 entrepreneurial change-makers attended the Blastoff Business Breakthrough with Allison Maslan this past

If you’re like most people, there are some companies you’ll simply never go without again. They’ve struck a chord… made their mark… and by golly, they just get you. We LURVE companies like this, don’t we? They make us feel connected and heard; appreciated and catered to; like more than just another transaction number on

I’m going to start something new today. I’m going to answer the marketing questions you, and the rest of the SizzleForce community, send me. That said, what’s troubling you when it comes to marketing? What do you wish you knew more about? What have you heard but you want to confirm? Where are you stuck?