If you’re like a lot of the small business owners we talk with, email marketing is low on your to-do list. It feels old, congested, and well, not as exciting as the Facebook ads everyone is talking about. We want to challenge you to think differently about email marketing. Here’s why: Email is still the […]
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Perhaps you’re speaking at an event and they need to introduce you. Or maybe you’re posting something about yourself on a social media platform. Or maybe you’ve been featured in the media and they need something to share with the audience. It’s critical to have your professional bio at your fingertips in this day and
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It’s never been easier to write email subject lines that your ideal clients can’t help but click! These completely customizable email subject lines have generated millions of dollars in revenue!If you’re ready to kick your email marketing campaigns into high gear, download your 100% FREE copy of this power tool! Get It Now 4
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So you’re ready to launch that brand new company, product or service, eh? Good for you! Before you hit the “go” button, make sure you nail your name. Read on to learn five attributes of an unforgettable brand name. 1) It showcases your brand promise For example, there’s no room for speculation when you hear
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Picture it: You’ve just stumbled across a business that makes your hair stand up straight and puts hearts in your eyes. You’re smitten and want—no, NEED—to work with this client. And even better… they need you, too. Just one problem. They have NO idea who you are. Zip, nada, zilch—worse, they don’t know how you
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In my on-going effort to become a Facebook Ads Ninja, I am one of those people that may very well spend more time looking at the ads in my feed than I do looking at anything else. I read the copy over and over again. I analyze the offers. I study the targeting. I ponder
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Are you overwhelmed by the sheer number of things you feel like you have to do in order to be visible online? Do you feel like there are simply not enough hours in the day to manage Facebook, Twitter, Instagram, Pinterest, LinkedIn, and whatever else is out there? If you’re nodding your head, “yes,” this
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I’m always on the hunt for new apps and WordPress plugins that will make me more productive. Those little tools that give you amazing insights and just make this small business thing a little bit easier. So, what are the best free small business plugins for WordPress? I’m so glad you asked. Read on… Let
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More and more with every year, it seems like the world revolves around Google. While there are other search engines (Yahoo and Bing, for example), 77% of online searches are performed via Google making it so the others just don’t seem to matter nearly as much. If Google likes your site, people see you, visit
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These five simple steps will help you avoid common copywriting mistakes! Does your brain freeze over when it’s time to write content for your website, a new ad or flier? You’re not alone. In fact, most business owners feel this way. Writing is one of those love-it-or-hate-it things. When you love to write, you really,
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Sizzlin’ Fun Fact
Leanne is an actress as well as a writer, and one of her most cherished performances was getting an opportunity to play Captain Hook in a production of Peter Pan. Thanks to her theatrical training, she also does accents and can cry on cue (but would prefer not to, thanks). She’s also a D&D nerd to her core.
Bio
Let’s get this out of the way; Leanne is not a fan of writing about herself. She much prefers writing about others! With a background in theater and dialogue writing, Leanne has a special talent for capturing an audience’s attention while being hyper-aware of a brand’s voice. Good copy is, to her, a complex potion made of dialogue, poetry, visual art, psychology, and computer science. Luckily, these are some of her favorite subjects!
In addition to her love of storytelling, Leanne adores problem-solving. It is that problem-solving drive that makes her copy functional as well as entertaining. Whether it’s writing copy for your website, social media pages, a blog post, an email campaign, or a neat little lead magnet, Leanne excels at creating valuable content that draws eyeballs.
“Every brand is a character with a unique personality: my job is to capture that personality, communicate its message and make people want more! Knowing that something I’ve written is helping a client while providing value to the readers is definitely the most satisfying part of my day!”
Specialties
Achievements & Awards