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4 Surprising Reasons Why Subject Lines Really Matter…
- 35% of email recipients open email based on the subject line alone! (source: Convince & Convert)
- 69% of email recipients report spam based solely on the subject line (source: Convince & Convert)
- Subject lines that create a sense of urgency & exclusivity can give a 22% higher open rate (source: Email Institute)
- Companies that use the word “newsletter” in their subject lines see an 18.7% decrease in open rates. Ouch! (source: Adestra)
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