It’s a tough time. The novel coronavirus that causes COVID-19 has swept across the world, destroying lives, livelihoods, and economic safeguards. Small business owners have been bludgeoned by this catastrophic tragedy and many are on the verge of having to permanently shutter their doors.
I don’t know who needs to hear this….but if you’re a small business owner struggling right now, you CAN still turn this thing around. At SizzleForce, we offer a message of hope: don’t give up, don’t ever give up.
You can still realize your business vision and your company can thrive even in the midst of this unprecedented challenge.
How? You might ask. My business was already struggling to convert leads before the pandemic and now clients and consumers are even less likely to spend.
Well, think about it, if your business was already struggling with its marketing, then you can’t really blame COVID-19, can you? Instead of viewing this new (admittedly dreadful) development as a nail in the coffin of your business, why not change your thinking and picture it as a perfect opportunity to reshape, revamp, and revitalize your messaging?
Listen and listen good: If you double-down on your sales and marketing copy and write strategic lead magnets, you can convert browsers to buyers and come out of this not just okay, but vastly better off!
Here are 3 ways great copywriting can help you get back on track:
Shape Your Business Message Into A Story With A Distinctive Voice
Launching a new initiative or campaign—whether it’s a product, a service, or just a way to market your brand—requires very strategic messaging. The tone and language you use affect how people perceive you, but even more than that, your copy needs to create value. It should have an emotional resonance, a frequency that is impactful.
Can you shape your message into a story that draws people into your brand and creates value for them? Great copywriting does this; it distracts them from the fact that you’re marketing and makes them feel like they’re talking to a real person and not just a company trying to sell them something.
Consumers are very savvy these days. They are bombarded with commercials, advertisements, and various kinds of propaganda virtually every hour of every day. In fact, some studies have suggested the average American sees or hears 4,000 ads a day! Great copywriting puts you above the crowd as more than just a salesperson, but as a unique voice speaking to them as a respectful friend.
The Best SEO is Compelling Content
Sure, link building, keywords, and on-site optimization are all important for sales and revenue, but in order to draw people to your site and keep them there long enough to engage, click, interact, and finally, to sign up, like, share, and buy, SEO is not enough. You must cast a spell on them with the power of language.
This isn’t just waxing poetic. Google makes updates to their algorithms constantly, and with the most recent updates, Panda and Penguin, Google’s SERPs (search engine results pages) algorithm has placed supreme importance on original, compelling content.
It’s not enough anymore to just throw a bunch of keywords and links into a word blender and hand out optimization smoothies that are full of sugar but no real nutrition. An incredible piece of content on your website is like sinking your teeth into a freshly picked, juicy, ripe peach instead of a little plastic fruit cup (alright, last fruit metaphor, I promise).
You Need Great Copy To Convert Leads
While it’s important to create value and compelling content with your copy, at the end of the day you’re not trying to win a Pulitzer, you’re trying to convert leads into sales. So your marketing campaigns don’t need to be written by Faulkner, but they do need to contain strategically composed lead magnets and email sequences. This can be the difference between a campaign that wildly succeeds and one that dismally underperforms.
Do you know the foundational marketing elements? Do you have experience writing copy for sales pages, tripwires, lead magnets, social media posts, etc.? If you’re trying to launch your company’s new initiative and you don’t understand these marketing assets, much less how to integrate them into sales copy, it’s time to get serious about your marketing.
We’re holding a 1-day virtual Copy Clinic to teach these skills. This is the perfect time to get a new perspective on the way your business is communicating with your clients and customers.
During the Copy Clinic, you will work with an expert copywriting team and a community of fellow entrepreneurs to learn how to:
✅Craft the perfect lead magnet that will grow your list
✅Write follow-up email sequences that convert browsers into buyers
✅Use strategic copyrighting to get your messaging right
Are you ready? Stop being bummed out by COVID-19 and use this time productively!