Picture this: You’re logged into a virtual networking event with some of the biggest names and thought leaders in your industry. Your ring light is set to the perfect light temperature. Your external microphone is plugged in and working with Zoom’s technology. And your adorable but attention-hungry dog is happily distracted in the other room […]
How to Eliminate Awkwardness in the Virtual Networking Era Read More »
One year ago, the pandemic paused our working lives, reimagined our home lives, and moved our personal and professional communities online. A lot has changed in the span of 12 months. We’ve transformed birthday parties into drive-by parades. We’ve created home offices at our breakfast tables. We’ve revolutionized the way we grocery shop. But one
Find Your Online Community and Connect in a Virtual Era in 4 Easy Steps Read More »
We’ve been in the digital marketing business for decades, and there’s nothing quite like bringing up SEO topic research to make a client’s eyes glaze over. SEO, which stands for search engine optimization, is enough to make your head spin on its own, so what’s the deal with topic research? What makes it so special?
How to Master SEO Topic Research with One Secret + A Step-By-Step Guide for Beginners Read More »
Did you know the Internet plays host to 1.8 billion websites on every website platform imaginable worldwide? And that number only continues to grow with approximately 380 new sites going up every. single. minute. While that’s enough data to make your head spin, we can glean two important things from it. One, you need a
Like spring turning into summer and summer turning into fall, you can count on the fact that at one time or another, your business will experience a mini plateau… or slow season, if you will… sometimes there’s a really good reason for this (like a global pandemic shutting businesses down and forcing people to stay
What Is a Tripwire and Why Does My Business Need It? Read More »
Your website is a critical part of your overall marketing strategy. It serves as the center of operations for your brand. It’s how your potential customers learn more about you and what you offer, or even complete purchases. A website content strategy that communicates your unique value proposition and serves your overall objectives can be
Is Your Website Content Too Long? Too short? Here’s How to Know Read More »
As small business owners, we’re expected to do it all–create the products and services, manage administrative tasks, come up with online marketing strategies, and ensure the T’s are crossed and I’s are dotted when it comes to taxes. So just exactly how are we supposed to show up for our customers and build a devoted
There are thousands of website tools and plug-ins available for you to use. Learning more about them can be fun—or exhausting. Many website builders have their own custom integrations and don’t play nice with tools made by 3rd party providers. Open source platforms like WordPress, on the other hand, have a mind-boggling array of options
Use these 8 Website Tools to Build a Page That Sells Read More »
Every year, there are thousands of marketing tools for small businesses that make their way to the Internet, but how can you spot the good ones without wasting precious time? You need to spend time working in your business, not just on your business to make a profit, right?! We hear you loud and clear.
New Year, New You: 5 Marketing Tools for Small Businesses to Explore in 2021 Read More »
We made it! 2020 is finally behind us! Collectively, we learned a lot about how to manage our businesses during ~unprecedented times ~ (can we all agree to bury that phrase?!) as well as how to determine what works for our audience and what doesn’t. To keep the business self-awareness momentum going, we’re offering up
Sizzlin’ Fun Fact
Leanne is an actress as well as a writer, and one of her most cherished performances was getting an opportunity to play Captain Hook in a production of Peter Pan. Thanks to her theatrical training, she also does accents and can cry on cue (but would prefer not to, thanks). She’s also a D&D nerd to her core.
Bio
Let’s get this out of the way; Leanne is not a fan of writing about herself. She much prefers writing about others! With a background in theater and dialogue writing, Leanne has a special talent for capturing an audience’s attention while being hyper-aware of a brand’s voice. Good copy is, to her, a complex potion made of dialogue, poetry, visual art, psychology, and computer science. Luckily, these are some of her favorite subjects!
In addition to her love of storytelling, Leanne adores problem-solving. It is that problem-solving drive that makes her copy functional as well as entertaining. Whether it’s writing copy for your website, social media pages, a blog post, an email campaign, or a neat little lead magnet, Leanne excels at creating valuable content that draws eyeballs.
“Every brand is a character with a unique personality: my job is to capture that personality, communicate its message and make people want more! Knowing that something I’ve written is helping a client while providing value to the readers is definitely the most satisfying part of my day!”
Specialties
Achievements & Awards