Marketing Tools for Small Business | SizzleForce Blog

New Year, New You: 5 Marketing Tools for Small Businesses to Explore in 2021

Every year, there are thousands of marketing tools for small businesses that make their way to the Internet, but how can you spot the good ones without wasting precious time? You need to spend time working in your business, not just on your business to make a profit, right?! 

We hear you loud and clear. That’s why we’re going to do the heavy lifting for you when it comes to marketing tools for small businesses that you should try this year!

Here are our 5 recommendations for marketing tools for small businesses in 2021.

Small Business Marketing Tool #1: Answer the Public

Meet your new secret weapon for creating value-added content for your audience, Answer the Public. This free small business marketing tool hangs out on reputable search engines like Google and collects the autocomplete data that appears when users use the search function. Why should you care about that data? Well, it’s a rich and reputable source of raw data about what people are looking for (or could be looking for), especially when you tune it to your industry or niche. 

How to Get Started: 

Select your location and language. Type in a phrase or word relevant to your market. Once Answer the Public finishes its calculations, identify the question or questions your business can solve for your audience or choose a question your audience will be curious to know. Then use this information to inspire your next piece of content for your website or social media posts.

A screenshot of the small business marketing tool Answer the Public

This Answer the Public result shows 44 questions a coffee mug business could answer about hot chocolate bombs to better position itself in search rankings and add valuable content for its audience.  

Small Business Marketing Tool #2: Google Analytics

Sure, you have heard of Google Analytics. You may even have it installed on the backend of your website. But are you using this small business marketing tool to your advantage? Probably not. 

Google Analytics is a free online business tool that lets you peek behind the curtain of your website. Well, it’s more than a peek really. You can see exactly how many users visit your website, what country they are in, what device they are using, and, most importantly, what content they are engaging with while there.

But one of our favorite features is seeing how users are getting to your site. Google Analytics shows you the direct results of organic and paid search, how many users are getting to you by typing your website in verbatim, and the impact of your social media channels on your website traffic. 

How to Get Started: 

Register for a free Google Analytics account under your business email address. Set up a “property” for your business in your account. Follow Google’s instructions for adding the tracking code to your website, which transmits your traffic data into your Analytics account. You may need to contact your web developer or administrator if you have questions about this step. 

For more information, we recommend going straight to the source and reading Google’s Get Started Guide.

Small Business Marketing Tool #3: Grammarly

We’ve mentioned Grammarly on our blog before, but we just can’t get enough of this clever copyediting companion. Grammarly is a digital writing assistant that scans your content and alerts you to spelling errors, typos and grammar mistakes. You can use it online, in your offline composition documents and in your inbox to keep you from making embarrassing writing snafus when talking to your audience. 

If you already have a decent mastery of English grammar, you may enjoy the premium version that identifies opportunities to be more concise, compelling and original with your words.

How to Get Started: 

Create a free account with Grammarly. Use the web-based platform to double-check your writing, or add an extension to your Internet browser of choice.

A screen shot of small business marketing tool Grammarly

Grammarly allows you to create documents within its web-based platform that you can access from other devices. You could start your masterpiece in the office, then log in from home to finish it. 

Small Business Marketing Tool #4: Canva

Next up on our small business marketing tool all-star list is Canva, an intuitive web-based tool that can turn anyone into a graphic designer. Yes, that’s a big claim, but it’s one Canva stands behind. 

You can create social media graphics, presentations, documents and more with this helpful graphic design platform. Recently, Canva started offering in-house print services that go toe-to-toe with other online print shops like Vistaprint. 

How to Get Started:

Sign up for a free account. Select what kind of design you are working on. Browse from hundreds of free templates or create your own work of art from scratch. 

Canva offers tons of tutorials on its YouTube channel.

Small Business Marketing Tool #5: Kajabi

Last but not least on our list is the software company, Kajabi. Kajabi is a unique small business marketing tool in that it allows you to bring your audience together while creating a new stream of income. 

In short, Kajabi is a platform that enables you to create online courses, launch marketing campaigns, build landing pages and manage customer experiences in one place. So if you’ve always been a products-based business, you could use Kajabi to create an online experience for your customers. Or if you are a service-based business, you can migrate to Kajabi and put everything in one spot–your email marketing system, lead magnets, affiliate management and more. 

How to Get Started:

Kajabi does a great job of providing resources for its users, including a step-by-step guide on how to create your first online course. 

Exploring new tools can be overwhelming, so our best advice is to pick one small business marketing tool to try instead of diving all in on everything at once. You might even find it helpful to explore new marketing techniques and tools in the community.


Sometimes it can feel as though there are thousands of marketing tool out there. So how can you determine which one is right for your business? Luckily for you, we’ve developed a quiz that does just that! Take our quiz to identify the smartest steps you can take right now to get your company to the next level.

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