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The Ultimate Secret Weapon for Running a Successful Business Isn’t What You Think It Is

The Ultimate Secret Weapon for Running a Successful Business Isn’t What You Think It Is

If you’re anything like me, you’re obsessed with your business. Absolutely obsessed. If they made Wheaties in the shape of your product or service, that would be breakfast Every. Single. Day.  And listen, I’m right there with you. I eat, sleep, and breathe marketing and copywriting. So that’s why I have to ask you a …

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Copywriting During A Crisis – The Do’s & Don’ts In The Midst Of The Coronavirus Crisis

Given the current situation with Coronavirus, business owners are scrambling to adjust to Plan B—the one that tells us how to show up in a socially-isolated, quarantined world that no one saw coming. The one that requires a different kind of communication that’s not in your brand voice guide. The one that requires a perfect …

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