As small business owners, we’re expected to do it all–create the products and services, manage administrative tasks, come up with online marketing strategies, and ensure the T’s are crossed and I’s are dotted when it comes to taxes.  So just exactly how are we supposed to show up for our customers and build a devoted […]

There are thousands of website tools and plug-ins available for you to use. Learning more about them can be fun—or exhausting. Many website builders have their own custom integrations and don’t play nice with tools made by 3rd party providers. Open source platforms like WordPress, on the other hand, have a mind-boggling array of options

Every year, there are thousands of marketing tools for small businesses that make their way to the Internet, but how can you spot the good ones without wasting precious time? You need to spend time working in your business, not just on your business to make a profit, right?!  We hear you loud and clear.

We made it! 2020 is finally behind us! Collectively, we learned a lot about how to manage our businesses during ~unprecedented times ~ (can we all agree to bury that phrase?!) as well as how to determine what works for our audience and what doesn’t. To keep the business self-awareness momentum going, we’re offering up

If we had to name the most frequent complaint we hear from small business owners, it’s that creating an email marketing strategy is too hard, too time-consuming, and too much work. This complaint always hits us right in our email-loving hearts. Because email marketing works! In fact, it works better than just about any other

If you’re a small business owner, you’re probably feeling exhausted, overwhelmed, stressed out or a mix of all three now that the end of the year is closing in on us. It’s been an emotional whirlwind of a year, that’s for sure, with a global pandemic, tumultuous election season, wildfires and more. But one thing

It’s downright painful when you pour your heart and soul into developing a product or service, put it out to the world and find no one is interested. Dr. Seuss knew all about this. After all, he was rejected 27 times before his book, And To Think I Saw It On Mulberry Street was accepted

Whether you run a business online or you’re just online to promote your business, content marketing and copywriting are part of your day-to-day life. Even if you don’t realize it.  Don’t believe me? Raise your hand if you’ve done one or more of the following in the last 24 hours: Shared a product image on

There’s no way to get a second chance at making a first impression. This rings true in person and on the Internet. Don’t believe me?  When a browser finds you online, they form an opinion about your online presence in less than half of a second (and judge your social media bio!). That means within

How long does it take you to check your phone after you wake up in the morning? According to a 2018 study, 57% of American adults check their phones within 10 minutes of opening their eyes. Ten. Minutes. That means just over half of us roll over each morning, pick up our phones and scroll