You can have millions of people visiting your website every day… but if they don’t convert, it does you absolutely no good. A conversion may be different for you than it is for someone else. For some businesses, a conversion is a sale. For others, each webinar registration or opt-in is counted as a conversion. […]

Chances are, you’ll attend more parties, special events and get togethers of various kinds in December than any other time of year. That also means you’ll have more opportunities to network like a ninja this month than you have since last Christmas. With that being the case, there’s never been a better time than now

A recent Pew Research study found that 81% of American adults go online once a day, and 28% report being “constantly” online. Chances are your potential customers are hanging out online right now.  That’s why the marketing of yesterday (think billboards, newspapers, and flyers) is no longer the most efficient way to get your brand

Is your website generating new leads and converting browsers into buyers for you? If it isn’t, something needs to change—fast! After all, what’s the point of having a website if it’s not helping you grow your business? I’ll answer that question. None. There is no point whatsoever in having a website if it’s not generating

It can be difficult to understand the difference between a “good writer” and a copywriter. After all, when discussing various writing projects people often say things like, “I’m a good writer. In fact:” ?‍♀️ …I have a degree in English! ?‍♀️ …I’m a proud grammar, spelling and punctuation FREAK! Everyone in my circle knows I’m the “go-to”

How many times have you met someone, heard their story, and immediately known that you could help them? And then… learned they’re simply not ready to buy… 🙁 It’s frustrating, isn’t it? And it can be incredibly disheartening. The worst part? If you don’t have a way to get that person on your list so

It’s a tough time. The novel coronavirus that causes COVID-19 has swept across the world, destroying lives, livelihoods, and economic safeguards. Small business owners have been bludgeoned by this catastrophic tragedy and many are on the verge of having to permanently shutter their doors.  I don’t know who needs to hear this….but if you’re a

Back before the pandemic made getting a puppy cool (okay, okay, getting a puppy has always been cool), my family welcomed Lucy into our lives. Lucy is a Ruby Cavalier King Charles Spaniel, and she immediately stole our hearts. She also instantly secured a position as SizzleForce Marketing’s Vice President of Happiness. I promise it’s

As of mid-2017, Facebook has 1.32 billion daily users, and the average Facebook session lasts an average of 20 minutes. The takeaway here is: people are spending a lot of time on Facebook. A LOT. I absolutely, 100% guarantee you, no matter who your audience is, they are on Facebook. So if you’re not using

If you’re anything like me, you’re obsessed with your business. Absolutely obsessed. If they made Wheaties in the shape of your product or service, that would be breakfast Every. Single. Day.  And listen, I’m right there with you. I eat, sleep, and breathe marketing and copywriting. So that’s why I have to ask you a