Stephanie Nivinskus

Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news.  Normally we only look back at the previous month, but this month we are doing something a little different….  We’re looking at the search terms you all used the most in 2022 (we honestly can’t think of a […]

Quickly now! Tell us something eye-catching, informative, and inspiring about yourself in 220 characters or less! This opening segment is 220 characters exactly. Of course, we counted! We’re professionals after all… Describing yourself in a way that is compelling, entertaining, and informative is already difficult enough without throwing a character limit in there. But that

Macaulay’s reprisal of his iconic role and other marketing campaigns that have become practically synonymous with Christmas Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news.  Check out the marketing trends and headlines that made our heads turn this past month… In this edition:  He’s eating junk

You know that phrase, “hindsight is 20-20”? It’s very true. There’s nothing worse than being confronted by a decision you made that seemed right at the time but didn’t work out so well. That’s why people are obsessed with trying to predict the future.  We have our own means of predicting the future here at

You’ve probably heard of lead magnets before. These freebies entice potential customers to opt into your mailing list. They can include anything from ebooks to checklists to webinars. The idea behind them is simple: If someone signs up for your email subscriber list, then you send them something valuable to thank them for their interest

Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news.  Check out the marketing trends and headlines that made our heads turn this past month… In this edition:  The brutal truth about 10,000 steps a day Behind-the-scenes podcasts indulge in some intense TV nostalgia Don’t make puppies sad

So you want to write the best product landing page possible? Well, then, it’s time for a little mental exercise! Imagine yourself at a convention. You’re attending it with the intention of meeting new people, so you’re not too surprised when someone comes running up to you and introduces themselves. Here are four distinct individuals.

Do you ever find yourself browsing the news and getting the surreal feeling that you’re living in a world that’s much closer to science fiction than you ever imagined seeing in your lifetime? We felt that way after reading about an AI that could read the facial expressions of mice. The fact is, while we