Macaulay’s reprisal of his iconic role and other marketing campaigns that have become practically synonymous with Christmas Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news. Check out the marketing trends and headlines that made our heads turn this past month… In this edition: He’s eating junk […]
Christmas just isn’t the same without you. Read More »
You know that phrase, “hindsight is 20-20”? It’s very true. There’s nothing worse than being confronted by a decision you made that seemed right at the time but didn’t work out so well. That’s why people are obsessed with trying to predict the future. We have our own means of predicting the future here at
5 Essential Email Marketing KPIs That Can Help You Predict The Future (Sort Of) Read More »
You’ve probably heard of lead magnets before. These freebies entice potential customers to opt into your mailing list. They can include anything from ebooks to checklists to webinars. The idea behind them is simple: If someone signs up for your email subscriber list, then you send them something valuable to thank them for their interest
4 Lead Magnet Mistakes That Make You Look Like An Amateur (And How To Avoid Them) Read More »
Coming up with social media post ideas for business sales and promotion can be TOUGH. And TIRING. Writing blog posts and emails can be even worse. Take these statistics just for example. Did you know that the vast majority of people spend more than 1 hour writing a blog post? In fact, a mind-boggling 19%
5+ Social Media Post Ideas For Your Business (Using Content You Already Have!) Read More »
Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news. Check out the marketing trends and headlines that made our heads turn this past month… In this edition: The brutal truth about 10,000 steps a day Behind-the-scenes podcasts indulge in some intense TV nostalgia Don’t make puppies sad
If you’re a fan of the shows Mad Men and New Girl you may be surprised to learn that Jessica Day and Don Draper drank at the same bar. Both of these iconic shows, despite having very different tones, were filmed using the same set. This isn’t exactly unheard of. Television and Film are just
How to Repurpose Content: The Sizzlin’ Secret to Marketing Success Read More »
So you want to write the best product landing page possible? Well, then, it’s time for a little mental exercise! Imagine yourself at a convention. You’re attending it with the intention of meeting new people, so you’re not too surprised when someone comes running up to you and introduces themselves. Here are four distinct individuals.
A Perfect First Impression: Elements of a Product Landing Page that Converts Read More »
Do you ever find yourself browsing the news and getting the surreal feeling that you’re living in a world that’s much closer to science fiction than you ever imagined seeing in your lifetime? We felt that way after reading about an AI that could read the facial expressions of mice. The fact is, while we
Human Marketing in a Robot’s World Read More »
Welcome to the Marketing Minute, a carefully curated rundown of our favorite things sizzle-worthy in marketing news. Check out the marketing trends and headlines that made our heads turn this past month… In this edition: Forget Kim Kardashian. Meet Miquela. Beyonce Inspires and Kendrick Advises Is insulting your audience’s intelligence a good marketing strategy? (Spoiler
Creepy Smiles, Imaginary Instagrammers Worth $$$, & More Read More »
Inflation. It’s quite the buzzword right now. In fact, EVERYONE seems to be talking about it. And its effects are far-reaching and completely unexpected. Brides and grooms are cutting people from their guest lists (Sorry Uncle Steve. The caterer just raised their price on roasted chicken). Beleaguered customers absolutely salivated over Labor Day deals (will
Increasing the Price of Your Products or Services (Without Angering Your Customers) Read More »
Sizzlin’ Fun Fact
Leanne is an actress as well as a writer, and one of her most cherished performances was getting an opportunity to play Captain Hook in a production of Peter Pan. Thanks to her theatrical training, she also does accents and can cry on cue (but would prefer not to, thanks). She’s also a D&D nerd to her core.
Bio
Let’s get this out of the way; Leanne is not a fan of writing about herself. She much prefers writing about others! With a background in theater and dialogue writing, Leanne has a special talent for capturing an audience’s attention while being hyper-aware of a brand’s voice. Good copy is, to her, a complex potion made of dialogue, poetry, visual art, psychology, and computer science. Luckily, these are some of her favorite subjects!
In addition to her love of storytelling, Leanne adores problem-solving. It is that problem-solving drive that makes her copy functional as well as entertaining. Whether it’s writing copy for your website, social media pages, a blog post, an email campaign, or a neat little lead magnet, Leanne excels at creating valuable content that draws eyeballs.
“Every brand is a character with a unique personality: my job is to capture that personality, communicate its message and make people want more! Knowing that something I’ve written is helping a client while providing value to the readers is definitely the most satisfying part of my day!”
Specialties
Achievements & Awards