Marketing News

Picture it: You’ve just stumbled across a business that makes your hair stand up straight and puts hearts in your eyes. You’re smitten and want—no, NEED—to work with this client. And even better… they need you, too. Just one problem. They have NO idea who you are. Zip, nada, zilch—worse, they don’t know how you […]

In my on-going effort to become a Facebook Ads Ninja, I am one of those people that may very well spend more time looking at the ads in my feed than I do looking at anything else. I read the copy over and over again. I analyze the offers. I study the targeting. I ponder

Are you overwhelmed by the sheer number of things you feel like you have to do in order to be visible online? Do you feel like there are simply not enough hours in the day to manage Facebook, Twitter, Instagram, Pinterest, LinkedIn, and whatever else is out there? If you’re nodding your head, “yes,” this

I’m always on the hunt for new apps and WordPress plugins that will make me more productive. Those little tools that give you amazing insights and just make this small business thing a little bit easier. So, what are the best free small business plugins for WordPress? I’m so glad you asked. Read on… Let

More and more with every year, it seems like the world revolves around Google. While there are other search engines (Yahoo and Bing, for example), 77% of online searches are performed via Google making it so the others just don’t seem to matter nearly as much. If Google likes your site, people see you, visit

These five simple steps will help you avoid common copywriting mistakes! Does your brain freeze over when it’s time to write content for your website, a new ad or flier? You’re not alone. In fact, most business owners feel this way. Writing is one of those love-it-or-hate-it things. When you love to write, you really,

Here are 4 Ways To Differentiate Your Company In A Crowded Market If you’re running a small business, chances are, you’re operating in a very crowded marketplace. There may be 10, 20 even 100 other businesses that offer similar products/services right in your own backyard. And if you’re operating the type of company that competes

Professional Copywriting Services vs. Being A Good Writer: What’s the difference, anyway? It can be difficult to understand the difference between hiring a “good writer” and hiring professional copywriting services.  After all, when discussing various writing projects people often say things like, “I’m a good writer. In fact:” ?‍♀️ …I have a degree in English!

I often hear people say marketing feels kind of “yucky” to them. This makes my heart hurt. Quite frankly, marketing efforts should never be “yucky.” So why do so many people think they are? Here are my two cents: Any marketing strategy can feel yucky when it’s inauthentic or when it goes against your core

Whether you’re looking for a last-minute tax write off, a little treat for yourself, or gifts for your most valuable clients, this list of the best Black Friday deals for business owners in 2019 has what you need. Some are things you can buy, and some are things you can get for free! All are