Marketing News

You already know that your website is a critical part of your overall marketing strategy. Finding the best website builder for your small business is the foundation for many of your other marketing efforts, from email campaigns to social media strategies and even direct mail.  With so many platforms out there, it can be challenging […]

You already know that social media is a critical part of your overall marketing strategy. But it can be overwhelming.  A lot of clients come to us for help with social media management. One of our first questions is, “When’s the last time you posted on your Facebook page?” They stare at us with blank

It doesn’t take an Internet genius to know that technology is changing faster than any human can keep up with. Just when you think you have mastered the latest and greatest trend, another one pops up. That social media platform you wined and dined last month is suddenly as archaic as a dinosaur.  You stare

When you hear the phrase “Customer Value Journey,” you might think the concept sounds simple or even obvious.  Your potential customer hears about your product, you tell them why they need it, they buy it, and that’s it. Right?  Wrong. If you aren’t thinking about your customer’s journey with your brand, you risk not only

Do you feel like building your customer avatar is one of those branding tasks you can put on the backburner? The truth is, having a solid (and VERY specific) idea of your ideal client is one of the best investments you can make in your overall marketing strategy. And here’s the best part, it can

Picture this: You’re logged into a virtual networking event with some of the biggest names and thought leaders in your industry. Your ring light is set to the perfect light temperature. Your external microphone is plugged in and working with Zoom’s technology. And your adorable but attention-hungry dog is happily distracted in the other room

One year ago, the pandemic paused our working lives, reimagined our home lives, and moved our personal and professional communities online. A lot has changed in the span of 12 months. We’ve transformed birthday parties into drive-by parades. We’ve created home offices at our breakfast tables. We’ve revolutionized the way we grocery shop. But one

We’ve been in the digital marketing business for decades, and there’s nothing quite like bringing up SEO topic research to make a client’s eyes glaze over. SEO, which stands for search engine optimization, is enough to make your head spin on its own, so what’s the deal with topic research? What makes it so special?

Did you know the Internet plays host to 1.8 billion websites on every website platform imaginable worldwide? And that number only continues to grow with approximately 380 new sites going up every. single. minute.  While that’s enough data to make your head spin, we can glean two important things from it. One, you need a

Like spring turning into summer and summer turning into fall, you can count on the fact that at one time or another, your business will experience a mini plateau… or slow season, if you will… sometimes there’s a really good reason for this (like a global pandemic shutting businesses down and forcing people to stay