How SizzleForce Marketing Helped This B2C Culinary Company Grow Sales By 82% In One Year ​ | SizzleForce, Inc.

How SizzleForce Marketing Helped This B2C Culinary Company Grow Sales By 82% In One Year ​

When we first started working with The Austin Artisan, it was a successful small business with impressive revenues. They first hired us to write 14 pages of website copy. 

Here’s what CEO Michael Wards had to say about that experience:

“I have to say, working with SizzleForce has been one of the most remarkable experiences I’ve had with any of my marketing partners throughout the life of my company.”

One year later, so pleased with the number of leads he was generating from the new copy on his website, Michael invested in our Get It Done day strategic planning service and soon thereafter, our Fractional CMO + marketing implementation program. Upon entry into this program, Michael shared that aside from growth attributed to his website copy updates, his numbers, while impressive, had been relatively stagnant for the past 3 years. He shared an expectation for us to grow sales by record-breaking 38% within 12 months.

Never ones to shy away from a challenge, we put our heads down and went “all in” with The Austin Artisan. Fast forward 12 months, and the data revealed that we didn’t just meet the sales goal; we exponentially blew it out of the water!

Performance Highlights

Overall sales grew 82% in 12 months
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Sales for one key revenue channel grew 112% in 12 months
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Website traffic grew 55% in 12 months
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Services Provided

  • Strategic planning
  • Copywriting
  • Content development
  • PR
  • Organic social media marketing
  • Optimization of metrics
  • Email marketing
  • Video strategy
  • Graphic design
  • Website development (Coming soon! Stay tuned!)
  • SEO
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Leanne King

Digital Marketing Strategist & AI Content Specialist
Super Power: Transmutation: Turning Cool Ideas into Even Cooler Content

Sizzlin’ Fun Fact

Leanne is an actress as well as a writer, and one of her most cherished performances was getting an opportunity to play Captain Hook in a production of Peter Pan. Thanks to her theatrical training, she also does accents and can cry on cue (but would prefer not to, thanks). She’s also a D&D nerd to her core.


Let’s get this out of the way; Leanne is not a fan of writing about herself. She much prefers writing about others! With a background in theater and dialogue writing, Leanne has a special talent for capturing an audience’s attention while being hyper-aware of a brand’s voice. Good copy is, to her, a complex potion made of dialogue, poetry, visual art, psychology, and computer science. Luckily, these are some of her favorite subjects!

In addition to her love of storytelling, Leanne adores problem-solving. It is that problem-solving drive that makes her copy functional as well as entertaining. Whether it’s writing copy for your website, social media pages, a blog post, an email campaign, or a neat little lead magnet, Leanne excels at creating valuable content that draws eyeballs.

Every brand is a character with a unique personality: my job is to capture that personality, communicate its message and make people want more! Knowing that something I’ve written is helping a client while providing value to the readers is definitely the most satisfying part of my day!”


  • Generative AI
  • Copywriting
  • Strategic Planning
  • Social Media
  • Graphic Design

Achievements & Awards

  • Certified AI Marketing Strategy & Execution Specialist
  • B.F.A. Theater 
  • Copywriting Mastery Certification
  • Marketing Mastery Certification
  • SEO Certified