How SizzleForce Marketing Increased Qualified Leads by 45% and Boosted Website Traffic by 55% for this B2B E-Learning Company

When we first started working with Vertical Alliance Group (AKA Infinit-i), they told us their website was “atrociously outdated” (their words, not ours…promise!) They were right. Their website needed a major makeover that included brand new messaging and a modernized look/feel and user experience.

But that wasn’t all. In fact, they also needed to create a new marketing strategy, as the company was bumping up against their 25th anniversary and it was time for a refresh.  

Our first project with them was our flagship service, the “Get It Done Day,” where we conducted a competitive analysis and growth audit, built out their customer journey, brand voice & personality and created their StoryBrand assets. 
That was followed by a 12-month comprehensive execution engagement that included a website redesignwith improved UX and compelling copy, targeted email funnels, LinkedIn management, and video content creation. 

This multi-faceted approach addressed Vertical Alliance’s challenges and leveraged various channels to attract and nurture high quality leads.