How SizzleForce Marketing Increased Qualified Leads by 45% and Boosted Website Traffic by 55% for this B2B E-Learning Company | SizzleForce, Inc.
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How SizzleForce Marketing Increased Qualified Leads by 45% and Boosted Website Traffic by 55% for this B2B E-Learning Company

When we first started working with Vertical Alliance Group (AKA Infinit-i), they told us their website was “atrociously outdated” (their words, not ours…promise!) They were right. Their website needed a major makeover that included brand new messaging and a modernized look/feel and user experience.

But that wasn’t all. In fact, they also needed to create a new marketing strategy, as the company was bumping up against their 25th anniversary and it was time for a refresh.  

Our first project with them was our flagship service, the “Get It Done Day,” where we conducted a competitive analysis and growth audit, built out their customer journey, brand voice & personality and created their StoryBrand assets. 
That was followed by a 12-month comprehensive execution engagement that included a website redesignwith improved UX and compelling copy, targeted email funnels, LinkedIn management, and video content creation. 

This multi-faceted approach addressed Vertical Alliance’s challenges and leveraged various channels to attract and nurture high quality leads.

 

Lydia Wommack Client Rating
5/5

Performance Highlights

Increased Qualifed Leads
0 %
More Website Traffic
0 %

Services Provided

  • Strategic planning
  • Copywriting
  • Content development
  • Organic social media marketing
  • Optimization of metrics
  • Email marketing
  • Video strategy
  • Website development 
  • SEO
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7

Leanne King

Digital Marketing Strategist & AI Content Specialist
Super Power: Transmutation: Turning Cool Ideas into Even Cooler Content

Sizzlin’ Fun Fact

Leanne is an actress as well as a writer, and one of her most cherished performances was getting an opportunity to play Captain Hook in a production of Peter Pan. Thanks to her theatrical training, she also does accents and can cry on cue (but would prefer not to, thanks). She’s also a D&D nerd to her core.

Bio

Let’s get this out of the way; Leanne is not a fan of writing about herself. She much prefers writing about others! With a background in theater and dialogue writing, Leanne has a special talent for capturing an audience’s attention while being hyper-aware of a brand’s voice. Good copy is, to her, a complex potion made of dialogue, poetry, visual art, psychology, and computer science. Luckily, these are some of her favorite subjects!

In addition to her love of storytelling, Leanne adores problem-solving. It is that problem-solving drive that makes her copy functional as well as entertaining. Whether it’s writing copy for your website, social media pages, a blog post, an email campaign, or a neat little lead magnet, Leanne excels at creating valuable content that draws eyeballs.

“Every brand is a character with a unique personality: my job is to capture that personality, communicate its message and make people want more! Knowing that something I’ve written is helping a client while providing value to the readers is definitely the most satisfying part of my day!”

Specialties

  • Generative AI
  • Copywriting
  • Strategic Planning
  • Social Media
  • Graphic Design

Achievements & Awards

  • Certified AI Marketing Strategy & Execution Specialist
  • B.F.A. Theater 
  • Copywriting Mastery Certification
  • Marketing Mastery Certification
  • SEO Certified