How SizzleForce Marketing Helped This Retail Store Serving The B2C Market Grow Sales By More Than $1,000,000 In One Year | SizzleForce, Inc.

How SizzleForce Marketing Helped This Retail Store Serving The B2C Market Grow Sales By More Than $1,000,000 In One Year

Founded in 1999, The Wedding Shoppe already had a strong consumer following when they invited us to write copy for them. 

In 2018, we began writing email sequences for them and we’re still at it! Thus far, our work has driven website traffic, ensured they remained highly visible, and nurtured relationships with thousands of brides throughout their wedding planning journey. 

CEO & Founder, Michelle McFarland, has also hired us to write multiple sequences for two additional major industry organizations that she runs. 

The Wedding Shoppe Website | Copywriting

Performance Highlights

Sales grew by more than $1 million in one year
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Website traffic increased by 38% year-over-year
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More than doubled the industry average clickthrough rate
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Services Provided

  • Strategic planning
  • Website content development
  • Text marketing campaigns
  • Email marketing campaigns
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Here’s what owner Michelle McFarland had to say about working with us:

"It has completely elevated my brand. And, solidified all of my marketing together..."

The Wedding Shoppe
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Leanne King

Digital Marketing Strategist & AI Content Specialist
Super Power: Transmutation: Turning Cool Ideas into Even Cooler Content

Sizzlin’ Fun Fact

Leanne is an actress as well as a writer, and one of her most cherished performances was getting an opportunity to play Captain Hook in a production of Peter Pan. Thanks to her theatrical training, she also does accents and can cry on cue (but would prefer not to, thanks). She’s also a D&D nerd to her core.

Bio

Let’s get this out of the way; Leanne is not a fan of writing about herself. She much prefers writing about others! With a background in theater and dialogue writing, Leanne has a special talent for capturing an audience’s attention while being hyper-aware of a brand’s voice. Good copy is, to her, a complex potion made of dialogue, poetry, visual art, psychology, and computer science. Luckily, these are some of her favorite subjects!

In addition to her love of storytelling, Leanne adores problem-solving. It is that problem-solving drive that makes her copy functional as well as entertaining. Whether it’s writing copy for your website, social media pages, a blog post, an email campaign, or a neat little lead magnet, Leanne excels at creating valuable content that draws eyeballs.

“Every brand is a character with a unique personality: my job is to capture that personality, communicate its message and make people want more! Knowing that something I’ve written is helping a client while providing value to the readers is definitely the most satisfying part of my day!”

Specialties

  • Generative AI
  • Copywriting
  • Strategic Planning
  • Social Media
  • Graphic Design

Achievements & Awards

  • Certified AI Marketing Strategy & Execution Specialist
  • B.F.A. Theater 
  • Copywriting Mastery Certification
  • Marketing Mastery Certification
  • SEO Certified