The Value of Perfectly Imperfect Marketing

The Value of Perfectly Imperfect Marketing The day I recognized successful small business owners are a-ok with perfectly imperfect marketing was the day my business began to flourish. The day I decided to practice the art of publishing perfectly imperfect blog posts, videos, tweets and so on, was the same day I found freedom. No longer in bondage to perfection, suddenly I …

How To Create A Lead Generating Website

How To Create A Lead Generating Website Are you generating leads from your website? Most small business owners are not. Creating a lead-generating website is easier than you may think. In this article I’m going to share 12 tips that will help you create a lead generating website. 1) Be Form Friendly In order to generate leads on your website, …

How to Follow Up After a Networking Event

How to Follow Up After a Networking Event I just walked into my office and found a pile of mail…some bills, a banking statement and then a hand-addressed letter from Dr. Mark Burdette of Community Chiropractic Center. I met Dr. Mark at a networking event a few days ago. Of course, I opened the letter from him first because who …

Five LinkedIn Marketing Tips You Need to Know

Did you know LinkedIn accounts for 64% of all website traffic from social media channels? If that’s not reason enough to spend more time cultivating relationships there, consider this: 100 million professionals in the United States use LinkedIn (40% on a daily basis!) And here are two real whoppers for you: A Sales Guy Consulting found that 72.6% of salespeople using social …

How To Write a Professional Bio

How To Write A Professional Bio Perhaps you’re speaking at an event and they need to introduce you. Or maybe you’re posting something about yourself on a social media platform.  Or maybe you’ve been featured in the media and they need something to share with the audience. It’s critical to have your professional bio at your fingertips in this day …

How to Transform a Disappointed Customer Into a Raving Fan

I was recently reminded just how much customer service can really make or break a sale. This past January I invested in Infusionsoft, which claims to be small business sales and marketing software that helps you get organized, grow sales and save time. My business had grown so much that I desperately needed a tool that could help me simplify …

Marketing Plans For Small Business

Would you rather put your hand in a blender than create marketing plans? For small business owners, often the answer is a resounding “YES!” The task is often time-consuming, tedious and some would even say mind-numbing. But then there are people like me. Marketing nerds that live to create marketing plans for small businesses. People that keep notepads on their …

5 Simple Steps To Generating Qualified Leads

We’ve all heard about the sales funnel–that inverted pyramid that directs prospects through your sales process and eventually, produces a paying client. But how do you find the leads to hop into your funnel to begin with? Times have changed. It’s not as easy as it used to be. Customers are jaded to all of the marketing noise. And the …

19 Ways To Maximize Facebook Engagement

Let’s face it—we all know the more you engage your Facebook “fans,” the faster your customer list can grow. However, as a business owner with a “to do” list a mile long, finding the time to consistently engage may seem next to impossible.  Good news! It’s NOT!  As the saying goes, you can’t eat an elephant in one bite. So, …

How To Use Google+ For Small Business

If you own a local business, you, of all people absolutely must get your arms around Google+. Just a few days ago, Google Places changed to Google+ pages – did you catch that? This means, if you want your local biz to stay visible on Google, you’ve gotta get into Google+. Period. If you’re tempted to throw your computer off …