Five Attributes of an Unforgettable Name For Your Company, Product or Service

So you’re ready to launch that brand new company, product or service, eh? Good for you! Before you hit the “go” button, make sure you nail your name. Read on to learn five attributes of an unforgettable brand name. 1) It showcases your brand promise For example, there’s no room for speculation when you hear the name QuickBooks. The name …

5 FREE Marketing Tools You Need

I love it when I find a marketing tool that makes my life easier. I love it even more when I find FREE marketing tools that make my life easier. And I bet you do, too. That said, today I want to share 5 of my absolute favorite freebies with you. Let’s go… Hubspot’s blog topic generator Don’t know what …

How To Make Your Website Generate More Leads And More Sales

Is your website generating new leads and converting browsers into buyers for you? If it isn’t, something needs to change—fast! After all, what’s the point of having a website if it’s not helping you grow your business? I’ll answer that question. None. There is no point whatsoever to having a website if it’s not generating new leads or converting sales …

6 Business Choices You Need To Make Right Now

I’d be a big fat liar if I told you things have always been peachy. There have been days, weeks and even months when putting my head in the blender seemed like a better idea than this entrepreneur thing. Owning a small business can be both exhilarating and exhausting. This year I celebrated my 6th year in business. That’s why …

How To Write Like A Rockstar

Does your brain freeze over when it’s time to write content for your website, a new ad or flier? You’re not alone. In fact, most of my clients feel this way. Writing is one of those love it or hate it things. When you love to write, you really, really love it (like I do.) And when you hate to write, you really, …

How To Do Email Marketing Right

Did you know e-mail marketing is still one of the most powerful and cost-effective ways to market your company?  In fact, here are a handful of mind-blowing statistics you need to know: According to the Direct Marketing Association, e-mail marketing yielded an average 4300% return on investment for businesses in the United States. Research by ExactTarget indicates for every $1 …

5 Reasons Why Authentic Marketing Works

I often hear people say marketing feels kind of “yucky” to them. As a marketer, this makes my heart hurt because marketing doesn’t have to be yucky. And quite frankly, it never should be “yucky.” So why do so many people think it is? Here’s my two cents: Marketing feels yucky when it’s unauthentic. Let’s consider the facts. Fact: You’re …

The Best Free Small Business Plugins For WordPress

I’m always on the hunt for new apps and WordPress plugins that will make me more productive. Those little tools that give you amazing insights and just make this small business thing a little bit easier. So, what are the best free small business plugins for WordPress? I’m so glad you asked. Read on… Let me start by reviewing SumoMe‘s collection of plugins designed to …

The Value of Perfectly Imperfect Marketing

The Value of Perfectly Imperfect Marketing The day I recognized successful small business owners are a-ok with perfectly imperfect marketing was the day my business began to flourish. The day I decided to practice the art of publishing perfectly imperfect blog posts, videos, tweets and so on, was the same day I found freedom. No longer in bondage to perfection, suddenly I …